On page optimization is the process by which various elements on an
individual web page are structured so that the web page can be found by the
search engines for specific keyword(s) or keyword phrases. On page optimization
will not guarantee any top rating within a search engine, only off page
optimization can offer that guarantee. However, off page optimization is far
more effective WHEN on page optimization is in place.
On-Page Factors:
Titles, Headings
Clean Design
Navigation
Content - Keywords
URLs
Sitemap
File size
Site size
Domain name
Site age
Outgoing links
Bold, italic, underlined words
Content
Internal Linking Factors
Frequency of Content Updating
W3C coding standards
Document Depth, etc.
Off page Optimization is optimization done off the Page, like getting relevant links from other sites, link exchange with quality relevant sites, choosing relevant anchor text from the perfect location on the different pages of different sites etc.
The off-page SEO elements include:
Page Rank
Back links
Link Exchange
Anchor text
Relevancy
Directories
Traffic
Bookmark
Various Submissions
Quantity of Links and Quality of
links
Competition
Concentration on Analysis and
Statistics
History of the domain and site,
etc.
1 Comments
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