Wednesday, December 2, 2009

Google Ranking Factors


On page optimization is the process by which various elements on an individual web page are structured so that the web page can be found by the search engines for specific keyword(s) or keyword phrases. On page optimization will not guarantee any top rating within a search engine, only off page optimization can offer that guarantee. However, off page optimization is far more effective WHEN on page optimization is in place.

On-Page Factors:

Titles, Headings
Meta tags
Clean Design
Navigation
Content - Keywords
URLs
Sitemap
File size
Site size
Domain name
Site age
Outgoing links
Bold, italic, underlined words
Content
Internal Linking Factors
Frequency of Content Updating
W3C coding standards
Document Depth, etc.

Off page Optimization is optimization done off the Page, like getting relevant links from other sites, link exchange with quality relevant sites, choosing relevant anchor text from the perfect location on the different pages of different sites etc.

The off-page SEO elements include:

Page Rank
Back links
Link Exchange
Anchor text
Relevancy
Directories
Traffic
Bookmark
Various Submissions
Quantity of Links and Quality of links
Competition
Concentration on Analysis and Statistics
History of the domain and site, etc.


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