Siloing is nothing but
architecturally structuring the website to get the Search Engines to recognize
your site for your targeted keywords. It will let the Search Engines to
consider you as the subject matter expert.
What is Silo?
“A silo is a vertical page linking design. You have your landing page, or your main page, at the top of the silo and underneath this page you have pages which support your main landing page theme.”
What is Siloing Content?
If you have your keyword
silos/themes in place, you’re already on your way to writing your themed
content. Each page on your site should have a theme and discuss a specific
topic. This content should be optimized for the assigned keywords. Using this
method allows you to craft content themes around your keywords and this
helps make these pages/sections of your site more relevant and authoritative.
What is a Keyword silo?
Before you even write one piece
of content, you should take a step back and create silos, or themes, for your
keywords. If you are going to create highly-relevant content with targeted
keywords, you first need a plan as to where each of your keywords will go.
After conducting your keyword research, go ahead and group your keywords
according to topic/theme.
What are Directory silos?
You can use your site
architecture to split your site into multiple themes. This method is also
called directory silos. This tactic groups like content pages into a tightly
organized and themed directory within your site.
There are several ways to create silos:
1) Tagging
2) Categories
3) Directories
4) Related pages plugin
5) ONLY link to landing pages
using your Target keyword.
6) Create a mini-sitemap on each
page within your silo.
What are the steps involved in it?
1. Create Categories that are
deeply focused
2. Treat each Category along with
co-coordinating sub pages as separate web pages.
3. Begin internal linking: Link
category content pages to one another.
4. Start backlinking: Each silo
or category/sub 4 category niche receives its own backlinking campaign.
Silo for Root Domain- Tips (i.e., yoursite.com/blog)
1. All the blog categories
must be similar or identical to your web site silo categories. Google can
analyze all your content quickly and will reward you for it.
2. Link your blog posts to
your main site pages. Link to the Homepage, silo pages and corresponding
content pages.
3. Link blog static pages to blog
posts.
4. Do deep link and do change the
anchor text.
5. Try to stick to one link per
100 words on your blog posts.
6. Link posts to other posts.
Blog Silo
1. The standard silo landing page is replaced by static blog pages. Related content is assigned to the representing page.
2. Individual blot posts gain exposure and traffic and pass
the increased page rank to each blog page.
Expected Outcomes:
1) Higher rankings
2) Increase in overall traffic
3) More unique visitors
4) More traffic from long tail
keywords.
The goal of these strategies is to create a site that
is theme-focused, keyword-relevant, search engine friendly, and user friendly.
An added benefit is that Siloing will appeal to both your users and bots.
1 Comments
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