Monday, May 31, 2010

Tips for Social Media


Subscribe your Blog or Website RSS feeds in Social Networking Sites. Social networking sites, such as, Facebook, Myspace, Linkedin and many others has the applications to display RSS feeds of your website or blog. Feature and subscribe to apt RSS feeds, so that your readers have a reason to recurrently visit your site or blog.

Besides, it is important to maintain your forum and blog postings in Social Media sites updated and captivating for readers. Moreover always remember to utilize optimized keywords or key phrases logically in your content and titles. Do not let your online community turn out to be inactive; encourage readers to take part in discussions and exchange of new thoughts and views. Thus, search engines are more likely to index your content, as a consequence, increasing traffic.

Use up in any case as a great deal of time listening as you do spreading. It is entitled as social media for a motive. Be equipped to network constantly. Concentrate on the competition of engagement and the traffic will get nearer. Don't bother about the vanished followers; compute the engagement point of who is still at this point to see how you are doing.

Establish an objective, determine outcome, measurement provides response plus development. Revise people who are reliable with the category of clients you want to pull towards you. Form their strategy.

Prior to establish your promotions describe your marketplace along with their attention to detail. Every person and each company dismount message every so often. Redeploy and be trained from it. Constantly modified and keep posted your Social Media profiles, your network will be informed.

Social media is transforming so promptly that if you discontinue excessively long to keep in touch you’ll be out of contact. Endeavor a new-fangled platform each month, video blogging, FaceBook, tumblr and the like.

Inquisitiveness can lead to large breakthroughs. You can’t make a automaton set of connections for you at a social gathering, but they can do it for you on the web. A few un-follows are strategic. People desire to know if you’re actually paying attention.

You can’t gratify everybody. Although be familiar with who you are trying to hook up with. Get in sync with your audience. 

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Monday, April 19, 2010

How to Share Your Blog or Web Site to Google Buzz






If you want to add Google Buzz buttons to your web site, just follow the instructions below,
1. Go to buzz.google.com/stuff,
2. Configure your buttons with a couple clicks
3. copy a few lines of JavaScript.
4. Paste this code where you’d like the Buzz buttons to appear and you’re all set.

And if you’d like to promote your own Google Buzz account, there having a follow buzz button for you, which allows people to follow you on Buzz right from your blog or website.
Follow Me in Google Buzz – Click the following button,
Buzz
Share this post to your Google Buzz.. Click this button -
0 

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Saturday, March 13, 2010

Organic SEO – Delayed Outcomes with Long Term Benefits



If you are looking long-term results then Organic SEO is the only solution for you. Organic SEO is the process of improving value and volume of preferred traffic towards the website from search results of various search engines for targeted key phrases or keywords.

The majority of the website owners have a question; when does SEO display ranking results? It usually takes some time for optimization to generate targeted traffic to the site. This technique requires time to produce outcome but with patience one will surely see the desired results.

Comparing to PPC it is good for long term benefits. For PPC you could possibly see the outcomes as quick as possible but will be vanished as early as possible.

The timeframe of SEO generally depends upon various significant factors. Parts of this entail the accuracy and choice of Key phrases or keywords. One should use the probable keywords by which visitors should be able to reach the website. If the keywords are targeted with the audience, then one will surely get optimum results.

Organic SEO works in a different way as well as it is a low cost approach to promote any site. It can take 3 to 6 months to show the results of optimized pages especially. Though, site optimization is a never ending procedure.

To have a big achievement and high page ranks in the search engines all you need to have a little bit of smartness in using the keywords. This can help to a great extent even though it is not possible to give tough to the top rankers of the search engine.

Organic SEO is particularly useful if you’re interested in directing a regular traffic feed to your site. The drawback is that this kind of SEO is often said to take up a lot of time. However, when you take the outcome into account, the time factor doesn’t add up to much of a disadvantage. When organic SEO is utilized in a proper fashion, it provides a successful run of maintained traffic in the long run. The good news is that organic SEO deals in just a one-off investment of funds.

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Sunday, February 28, 2010

Forms of Social Media



Social Media is characterized in a different way for its different forms. All that forms have its own special approach as well as targeted to different users. They need to be treated differently in terms of user expectations and preferences.

Let’s see some most popular forms of Social Media

Social News Sites

Social News Sites are the foundation of news and information. Customers visit these sites for news as well as useful information. Majority of the Social News websites offer users the ability to vote the News which they considered very useful for them. The most popular News appears positioned on the site depending on the users vote so that it can be viewed by more number of visitors additionally.

Social Networking Sites

These sites help you to stay connected with your friends, relatives, and so on in addition to create a huge network or to build online communities of users sharing common interests. The key feature of Social Networking sites are communication, that is typically in form of posts on a user profile, instant messaging or mails.

Social Sharing Sites

These websites are mostly utilized as a intermediate to share all kinds of information like reviews, photos, documents, videos and so on. The prominence of these sites is mostly contributed by the massive user generated content.

Social Bookmarking Sites

Social Bookmarking is a method of organizing the bookmarks of the web pages user saves online. These websites proffer a channel for the users to save the links of their favorite web pages that they would like to utilize in the future. These bookmarks can be private, public or shared with a limited number of people

Wikis

Wiki is a tool for sharing knowledge. A wiki is a collaborative website that lets the user craft and edits the informative web pages and the contents. These are completely uncomplicated since anybody can alter the information via the simple web browser.

Online Profiles and Online Connections
People, Online Groups, and New Media
Web Conferencing
Shared Workspaces (Collaborative workspace)
Online Video (Video clip)
Instant Messaging (IM)
Chat
Online Communities (Virtual community)
Newsgroups
Internet Forums
Podcasts
RSS (Really Simple Syndication)
Social Networks and Social Networking
Blogs
Micro-blogging
Web Widgets
Comments, Replies, Ratings, and Feedback, and so on.

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Sunday, February 14, 2010

Online Tools and Software for Social Media Monitoring and Analysis



Depending on your needs and exposure, you may be able to do your own social media monitoring and analysis. You can utilize freely available search services, such as Google and Technorati, and free or economical software, for instance, RSS readers, to collect and sort data. You might also try the free versions of commercial social media monitoring and analysis tools that some vendors offer. Else after an analysis you can opt for Paid Programs.

Following are the tools (both paid and free) used for social media monitoring and analysis


Tools to monitor site traffic, demographics, and SEO best practices:

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Monday, February 8, 2010

Social Networking



Social Networking is a form of Social Media. A social network is a social structure made of individuals or organizations that are linked via one or more specific types of interdependency, for example, friendship, blood relationship, financial exchange, business relation, relationships of values, knowledge, etc.

Social Networking Websites let people to link to others to share views, insights, knowledge and perceptions, whether it is music fans on MySpace, business network connections on LinkedIn, or friends on Facebook. The nature and classification of these connections may perhaps differ from site to site.

A lot of media sites have implemented social networking features such as blogs, message boards, podcasts and wikis to help on building online communities about their content. These kinds of sites allow people to construct personal web pages and then hook up with friends to share content and message. The major social networks online are MySpace, Facebook and Bebo.

Once you are established access to a social networking website you can start to socialize. This socialization may possibly take account of reading the profile pages of other members and probably even contacting them. You can be able to categorize and mingle all of your online profiles.

As already discussed about, social networking habitually engages in grouping specific individuals or organizations in concert. Whereas, there are, a number of social networking websites with the aim to focus on selective interests.

The social networking websites without a key focus are often referred as traditional social networking websites and generally have open memberships. This means that any person can become a member, no issue what their hobbies, beliefs, or views are. Conversely, once you are within this online community, you can start to form your own network of friends and get rid of members that do not share general interests or goals.

Social Networking is becoming an acknowledged part of the online marketing blend for the reason of its ability to drive website traffic, increase popularity and inbound links to sites. The individuals and organizations you adjoin to your social networking will possibly visit your website as well, which can exponentially boost up your web traffic.

Social Networking is, in fact, a grand approach to promote your site. Any doings on your site, from page views, to new seo friendly content, to enduring blog conversations, everything that crafts your website fresh and relevant which can aid your site move up the search engine results page. With a reasonably small effort on your part, community users can discover more concerning what your site and your company is regarding.


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Saturday, February 6, 2010

Social Media Optimization - SMO



Social media optimization is one of the forms of search engine marketing. Social Media Optimization is a mix of techniques in favor of making exposure through social media, online communities and community websites. SMO techniques includes adding RSS feeds, adding a "Digg this" button, blogging and integrating third party community functionalities such as Flickr photo slides and galleries or YouTube videos.

SMO campaigns could be able to drive massive amounts of web traffic to a website and also be able to find out whether a startup, website or idea will make it or not. SMO engages in driving traffic to a website through new channels, coz search engines are not the only sites that drive huge traffic anymore.

Social media optimization is to some extent connected as a technique to viral marketing where word of mouth is created not through friends or family but through the use of networking in social bookmarking, video and photo sharing websites. In a related way the engagement with blogs accomplishes the same by means of sharing content through the utilization of RSS in the blog search engines.

Social Media Optimization is measured as an essential element for an online reputation management (ORM) or Search Engine Reputation Management (SERM) approach used for organizations or individuals who are very much concerned on their online presence.

Social Media Optimization is not narrowed only to online marketing and brand building. These days, businesses are incorporating social media involvement as part of their knowledge management plan.

SMO is often noticeably cheaper than a PPC campaign. This can be an awfully enticing proffer to small and even large businesses.

The dilemma with SMO is for sure that if done in the wrong way your website can look spammy and the optimization techniques you have employed can actually boast a negative outcome. Furthermore, the another problem with Social Media Optimization is overwhelming and taken more time to build a network and occupies more time in managing that network which in fact pays attention to what you post.

Moreover this is the reason that lots of people build a predominantly poor decision to grow lots and lots of friends and build network via tacky softwares and send out mass spam messages hoping that some people will visit your site. The conversion rates from this kind of publicity are, somewhat predictably, low.

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Social Media



The finest mode to enlighten social media is to break it down. Media is a tool for communication, similar to a newspaper or a radio, so social media would be a social tool for communication. But unlike newspapers and Radio, Social Media, in contrast, provides you the facility to communicate as well.

Social Media is a term that exposes a mixture of activities that put together technology, social interaction, and the creation of words and pictures. This interface, and the way in which information is presented, depends on the wide-ranging viewpoints and building of shared meaning, as people share their stories, and thoughts.

Social Media is the assortment of tools and online spaces that is accessible to help individuals and businesses to accelerate their information and communication needs. Social Media tools let the groups to create content and engage in conversations and exchange of content.

Social Media are mainly Internet and mobile based tools for distributing and discussing information among human beings. Social Media is a combination of online technologies and practices that people utilize to share opinions, insights, experiences, and their viewpoints with each other.

In Web 2.0 terms, this would be a website that doesn't just give you information, but interacts with you while giving you that information. This interaction can be as simple as asking for your comments or letting you vote on an article, or it can be as complex as Flixster recommending movies to you based on the ratings of other people with similar interests.

As well, Businesses refer to social media as user generated content (UGC) or consumer generated media (CGM). They take account of social media sites like LinkedIn, Facebook, social bookmarking sites like Del.icio.us, and social news sites like Digg, Reddit, and other sites created with the intention of user interaction.

Social media can obtain lots of special forms, including text, images, audio, and video. The social media sites typically make use of tools like message boards, forums, podcasts, bookmarks, communities, wikis, weblogs, etc. 



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Tuesday, February 2, 2010

Tips and Suggestions for Up-Selling



Build a merchandising sketch to find out what sort of products to suggestive sell and their place on the site, during both peak and non-peak selling seasons.

Be aware of what sells fine in online versus offline.

Examine in multiple site locations.

Assess outcomes.

Product page assortments are most effectual, for the reason that if customers have gone all the way to a product page, they are acutely thinking about purchasing a product or about service, and an upsell will boast more relevancies then.

The important suggestion is do not misuse Upsells.

While someone includes something to their shopping cart or calls to place an order, of course proffer them special deals to boost sales. This approach has worked to get in added revenue for decades.

On the other hand, do not bombard the customer with upsell after upsell. Not only will the effect be finally lost after three or four tries to put together further sales, however customers will also quickly become annoyed. They could even hang up or left away to a new site.

Be reasonable while adding upsells to your marketing blend. If you, personally, would not desire to sit through an additional minutes of sales pitches, do not make your customers. If you would not wish to scroll throughout the page after page of bonuses and recommends, customers won’t want to either.

The ravenousness implicated with harrying people to purchase additional things or services can very often have the reverse effect. As a substitute, to adding up more to their shopping carts, customers may possibly make a decision to stay away from the hassle on the whole and disappear. Maintain your upsells focused and to a least in favor of the most excellent outcomes.

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Friday, January 29, 2010

Online Cross-Selling Techniques



Same product with promotion: This Cross Selling type works most excellent when used in re-marketing to individuals who abandoned your web site. Try using it in emails you send to product abandoners.

Similar product: This Cross Selling type works finest in email re-marketing efforts, and on product detail pages. For example, if someone views a v-neck red wool sweater, try offering them a turtle-neck red wool sweater.

Competing product: This Cross Selling type works most excellent on product detail pages. For instance, if someone views a brand name product, try offering them the same product in a different brand.

Complementary item: This Cross Selling techniques works best in the shopping cart and order status pages, and in the call center. For example, if someone views a High Definition TV, try offering them a DVD player with 1080 up-conversion.

Accessory item: Like complementary items, accessories work greatest in the shopping cart and order status pages, and in the call center. For example, if someone views an inflatable raft, try offering them an air pump.

Discovery product: Discovery products work best on product detail pages. Discovery items are non-intuitive, data-driven offers. For example, visitors viewing the latest, trendiest items might also purchase other trendy products, even if they are unrelated to the other trendy item.


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Wednesday, January 27, 2010

Combine Upselling with Internet Marketing SEO Skills and Build your Success



Up-Selling - One method to boost up your online sales is to attract your buyers with superlative additional items that may be of interest to them. This is well-known as Upselling and once made correctly, can be able to increase your online sales tremendously. Upselling is moreover very effectual since it maximizes the return per customer thereby reducing marketing costs and effort.

1. Each and every page of the website apart from the home page must spotlight only on business topic. The preparation is to employ keywords for home page in the title tag, description Meta tag, headline or subheadings, and in rest of the content. Build an "Opt-In System" in blog, for corporate home page, sales page or landing page, and offer free bonuses in exchange for referrals or subscribers' emails. Integrate an "Upsell," "Downsell," or a "Tell-A-Friend" web page with sales page.

2. Based on the definition of up-selling, the additional product offered should be more expensive than the main product. Cautiously keep track of customer's behavior and needs because this technique is more risky than the cross selling technique since you are trying to sell something more expensive.

3. Highlight the additional value of the expensive product, for example "Buy a two-year license and save." The up-selling proposal should be suggested in the product presentation page, before adding the product to the shopping cart.

4. Do not forget to use latest releases. Point out against the suggested additional product, for example on the product's picture, that is "Just released" or "New version." Insert a link on the product image to a page with details. The client should understand the benefits of picking the up-selling offer. Put forward discounts and special promotions.

5. An additional significant phase is helping the client make a decision to buy as a result of a pleasurable experience. The website should be insightful and simple to use, must inspire faith and assurance, ought to be functional (i.e., no dead links, fast loading pages, etc.) and endow with sufficient product information.


Try to Convert your website Visitors into Customers

Analyze and track your visitors’ behaviors online. And give your customer more of what he wants, give him a better deal, and make sure he comes back to your website next time he's in the market for your goods or services.

Up-selling is a successive marketing technique and there are great ways to do this in a right way. Increasing the lifetime value of your customers has an enormous impact on your bottom line. Remember the old business rule - it's five times more expensive to win a new customer.


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Tuesday, January 26, 2010

How to make use of Cross Selling in Online Business



Cross-selling refers to the practice of promoting complimentary items interrelated to the item being sold.

Many product types and Websites lend themselves perfectly to cross-selling online.

In case of a product detail page, it should present products that will increase share of purchase if the user purchases the current product: products that are in the same family, are accessories to the product, and are complementary. A good product page clearly organizes these different types of related products and helps the user make clear choices.

Let’s see cross-sells on the shopping cart page. Do not use the same method in shopping cart page that is used for product page. The reason behind the shopping cart page is to get the user to check out and to try to increase contribution to purchase by showing complementary products, family products, and accessories. Don’t ever show competing products in that page. Coz by showing the competing product of the product that is considered for purchase, you are making your buyer think again or create confusion about a purchase he already decided on.

Besides, this page should include items that can be easily added to the cart, as they're more or less impulse items that are more supportive to the product that is already purchased by the buyer. This involves accessories are more important than complementary items because accessories are part of the same purchase decision. They are associated to the product the user is previously buying. Complementary products, in contrast, call for an entirely new purchase decision process.
Don’t redirect the buyer anywhere in the website from the checkout path unless he finished all the desired interlinking purchases that are relevant to purchased product. It will make the purchase decision more complicated. For any product listed on this page, the ideal behavior is the user will click "add to cart" and remain on the cart page.

The most ultimate solution is to provide suggestions or recommendations for related products dynamically operating a shopping cart platform, if at all feasible.  Using a shopping cart is, hands down, the easiest way to effectively automate the cross-selling process.  For those site owners who don’t have sufficient products to rationalize a shopping cart solution or who simply can’t meet the expense of one, cross-selling can be as simple as having links to similar products on your products pages with some copy such as “Customers who bought product A also purchased Product B.”  Though this alternative option might sound absolutely low-tech, it’s healthier than not cross-selling at all.


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Monday, January 25, 2010

Joomla sh404SEF Component



Sh404SEF is developed by Yannick Gaultier. Since its launch in May 2007, the developer has consistently worked to improve the code and add new features.

Rewrites Joomla's URLs so that site administrators have complete control. This is important for search engines but also for people moving to Joomla who don't want to break their old URLs.

Solves several accessibility problems to help users with disabilities read a Joomla site.

Provides a valid 404 page for people who access your site using a broken URL.

Adds a security layer to prevent certain hacking attempts.

Can control a site's metadata, allowing people to add page titles, language tags, indexing instructions and more.

It meets all the basic criteria we look for when recommending extensions to JED users. It’s free to download, well-supported, works on both 1.0 and 1.5 and almost all types of server, including IIS.

It’s compatible with a very wide range of other extensions, including VirtueMart, Joomfish, Fireboard, Community Builder, mosetsTree, HotProperty, Sobi2, Docman, myBlog, Remository and more.

References:






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Sunday, January 24, 2010

Safest Double opt-in Email Marketing to escape from labeling as SPAM



I have point out in my previous post titled "Ten Refined Tips for Email Marketing" regarding the practice of 'double opt-in' email campaigns. Let’s spot the impressed and unimpressed sides of it.

At single opt-in, people are required to submit an email address in order to opt for specific emails to be sent to them. The issue with a single opt-in is that people may suggest their name by mistake, or somebody may have submitted their name for them, against their wishes.

Double opt-in is an improved permission that deals with these issues. With double opt-in, the submitted name is not instantaneously added to a mailing list. As an alternative, an email is sent to the address, asking over to verify or confirm that email address should definitely be added. If the receiver of the confirmation email does nothing, the submitted address is taken off from the mailing list. No further mails sent to that mail address. The name is only added to a distribution list if the addressees respond to the verification or confirmation email.

Impressive:

No false opt-ins
Lower risk of being tagged as SPAM


Unimpressive:

Longer process for people to get on your list.


Software and Tools having Double opt-in preference








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Saturday, January 23, 2010

Ten Refined Tips for Email Marketing



1. Email addressees with their name in Email Campaigns. Compose your newsletter that makes recipients feel more like themselves, less like mere numbers by greet them in person and individually.

2. Use your Brand name in the Subject flash attention, and make your recipients comfy with opening your marketing messages.

3. Create a Clear Call to Action in Email Marketing Campaigns. Make certain that recipients of your email message know what you expect them to do and what they can expect in return.

4. Compose it easy to unsubscribe. When a customer requests for unsubscribe and you make it tough or tedious, you’ll end up with bad word-of-mouth for years to come.

5. Maintain lists the latest. Remove mail ids which bounce to your mail, from the list - that is, the messages returned because of outdated addresses, nonexistent accounts, or mailboxes too full to receive. Internet service providers often penalize marketers who frequently get a significant quantity of bounces.

6. Avoid to be considered as a spam mailer. Certain keywords attract the filters, for noticeable reasons. To stay away from having your message sent in the junk mail folder, remove as much as possible of words like "refund," "click here," "discount" or "free." Do not make use of lots of capital letters. Avoid marketing expressions like "While supplies last" or "Call for a free quote."

7. If you cannot able to come to a decision whether you should publish your newsletter as HTML or plain text, carry out both and allow your recipients decide on their own which they like better.

8. Use both subscribe and unsubscribe link option in your mail. This kind is known as double opt-in method. It is a principle for permission based marketing.

9. If you are using audios, videos or docs for Email Marketing, make sure it rocks. Media files that rocks can enhance your email marketing campaign.

10. With advanced and reasonable applications, you can gear your messages to specific interests of selected customers or groups, such as customers with similar demographics, purchasing histories, or other characteristics. Targeted offers are apt to boost up respond rates.


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Thursday, January 21, 2010

Advantageous Email Marketing



1. Marketing or Communicating through email has limitless advantages of traditional direct mail but with a great deal of lower costs.

2. If you need to, you can send a message out to your entire list very fast.

3. A successful email marketing, has to be easy for the recipient, and also you can do it by yourself

4. For Websites updates and RSS you can send your messages out, reminding and reengaging readers.

5. The added information you gather, the new messages can be modified and personalized. Email also has the particularly the special capability to segment It means you can split people off into smaller, more focused lists.

6. It is so easy for people to forward your message on to others whom interested in your services, spreading further than you could alone.

7. Every link click from your sent mails can be tracked. It means you can sharpen your techniques and get better performance

8. Alongside with tracking, you can analyze special subject lines, calls to action, use of images, and so on, to further progress your results

9. Possibly most important, the best email lists are always opting-in. It means you have permission to contact the person. This permission is very powerful and should not be undervalued.

10. Comparing to direct mail campaign the time to get responses is very less. You might get utmost responses even from on day one itself.

11. You could possibly increase your sales conversion rate and also time consuming when comparing to online shopping cart.

12. If you have got the email address of a potential customer, you get a second chance. And your email with: monthly newsletter, your free report on 'How to Choose the Perfect Product or Services' and information about new models allows you to follow up with someone after they have left your website.

13. A piece of email in particular offers your customers with a great chance to give truthful feedback about your product or service. By means of using email as a feedback tool you can familiarize yourself to what the market wants and how to improve your business.

14. Even for a normal offline business you can utilize email marketing to bring targeted traffic to your doorstep.


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Wednesday, January 20, 2010

10 Basic SEO Tips for Joomla Websites



1. Initially you need to do is to clear all the samples from the Joomla website template to make it easier for the search engine to determine the role of your website. If you forget to remove these samples, any search will show your page in irrelevant results because the search engine crawled the sample articles that are installed automatically.

2. A CMS like Joomla will helps you to add content quickly. So create unique content pages. Quality content is the most important factor to getting bound links. The only way to perform well in SEO now is to have a rich content site.

3. Set “Yes” for the options under SEO section in global configuration settings (Site->Global Configuration->SEO) for search engine friendly URLs and Dynamic Page Titles. Joomla displays both site name and content item title in the title tag, if you set "Dynamic page titles" in General Configuration backend. You can write a quick description and the comma-separated keywords when editing a Joomla content item.

4. Rename your htaccess.txt to .htaccess (located in your Joomla installation root directory).

5. Install Joomla sh404SEF plug-in to make your website more search engine friendly. You could insert h1 tags, SE friendly URLs, Unique Title Tags, avoid duplicate content issues and more tips and options on how to make your site more SE friendly.

6. Use rel="canonical" for Joomla URLs, so that, you will indicate to search engines the preferred URL and your Page Rank won't be divided anymore to all pages.

7. You have to turn off your PDF links coz the PDF cannot drive traffic to your home page, they are simply dead ends and will drive the traffic away from your website especially if they are ranked higher than the home page in the search engine result pages (SERP).

8. Both Search Engines and Users will give importance to page size. Smaller, faster sites are more popular with visitors and with Search Engines. One simple method to make your site act small and load faster is to turn on your cache in Global Configuration.

9. Clear your global configuration metadata. Coz its sure Joomla doesn't describe your site. Take it out.

10. Enter a full description for all your sections and categories. These pages are great for organizing your site and for improving Page Rank. If you manage your sections and categories carefully, your site becomes very easy for both visitors and search engine spiders to navigate.


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Monday, January 18, 2010

White Hat SEO



White Hat – Also referred as Ethical SEO, it follows search engines guidelines. White hat techniques are commonly agreed by the search engines. White Hats have a tendency to produce results that last a long time. Any SEO tactic that maintains the reliability of your website and the search engine results pages is considered a "white-hat" search engine optimization tactic.

White hat SEO techniques are valuable for site visitors as well as for search engines. The aim of white hat SEO is to improve search engine result positions using methods that will not cause search engines to penalize the site.

Successful white hat SEO is slower than black hat SEO and is an unending process. White Hat SEO is more frequently used by those who intend to make a long-term investment on their Web site.

Using white hat methods will help you move up on the search engines without the fear of looking over your shoulder the whole time wondering when Google is going to ban your site for unethical practices.

Examples of white hat SEO techniques

·        Researching relevant keywords, both short ail and long tail keywords
·        Including keywords naturally in page titles, headings, link anchor text, other page content, and alt tags
·        Studying analytics reports and fine-tuning the content to further optimize it for targeted keywords and to help direct traffic to relevant pages
·        Adding fresh content regularly
·        Using correct HTML markup (for example, heading tags) so that search engines can identify headings and other types of content correctly
·        Making sure that all the code is valid (or at least won't stop search engine bots)
·        Creating site maps so that every page is linked to and search engine bots can crawl every page
·        Using CSS to separate content from markup and thus increase keyword density by having fewer markups to crawl
·        Creating quality content that other people will want to link to
·        Asking to have directories and other relevant websites link to the site
·        Optimizing pages for social media in the hopes of attracting social media links
·        Arranging for link exchanges with relevant sites (considered by some to be gray hat SEO) 

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