Sunday, January 10, 2010

Steps to be taken for Better Search Engine Visibility

Clean and Simple Coding

Search engines favor pages with simple code structure. How much simpler you maintain the code and the design of your site, that much better your site will be getting indexed by Search Engines.  It will be easier for the Search Engines to detect the content they are looking for.

Usage of Keywords

If we use properly, keywords will play a key role in search engine visibility. Experts suggest using keywords at the start of the viewable web page and sprinkling them throughout in a manner that makes the flow appear natural.  It is also recommended to place keywords or key phrases into the last 25 words of the page.  This gives you a strong closing that helps to reinforce relevancy and ultimately strengthen your SEO ranking potential.

Domain Name

The domain name you choose also plays a role in Search Engine Visibility.  However, many believe that this technique is the most effective when separating terms by a dash. When it comes to this route, you may want to consider the branding value of a domain name that is easy to remember opposed to one that is strictly intended to achieve high search engine rankings.

Keyword Handling

Search engines have been recognized to prize websites that show unique treatment to their keywords.  What we indicate by this is consuming keywords and key phrases in larger, bold and italic type to promote added importance.  When used suitably, mainly for headlines and paragraph heads, keyword handling can be an effective strategy in SEO.

URL Extensions

If you would like to increase visibility, you must also incorporate relative keywords into the URL extensions of your internal web pages.  As we touched on above, you would be best served to separate keywords with dashes.

Interlinking Internal Pages

While interlinking your web pages, you want to do so in a manner that provides the most links to the pages you have targeted for ranking.  So, if you want your homepage to show up in the search engines direct most of your links there and minimize linking to irrelevant pages.  Utilizing a site map is a great way to interlink your internal web pages and increase search engine ranking potential.

Title Optimization

Many don’t recognize it, but the implementation of keywords in the title of a web page has a remarkable impact on search engine rankings.  The earlier your chosen keywords are displayed in the title, the stronger ranking value they will have.  When doing this, try to keep your characters to a minimum and avoid words such as “and” or “but” as they consume valuable space while contributing little to no value.

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