Saturday, February 6, 2010

Social Media Optimization - SMO



Social media optimization is one of the forms of search engine marketing. Social Media Optimization is a mix of techniques in favor of making exposure through social media, online communities and community websites. SMO techniques includes adding RSS feeds, adding a "Digg this" button, blogging and integrating third party community functionalities such as Flickr photo slides and galleries or YouTube videos.

SMO campaigns could be able to drive massive amounts of web traffic to a website and also be able to find out whether a startup, website or idea will make it or not. SMO engages in driving traffic to a website through new channels, coz search engines are not the only sites that drive huge traffic anymore.

Social media optimization is to some extent connected as a technique to viral marketing where word of mouth is created not through friends or family but through the use of networking in social bookmarking, video and photo sharing websites. In a related way the engagement with blogs accomplishes the same by means of sharing content through the utilization of RSS in the blog search engines.

Social Media Optimization is measured as an essential element for an online reputation management (ORM) or Search Engine Reputation Management (SERM) approach used for organizations or individuals who are very much concerned on their online presence.

Social Media Optimization is not narrowed only to online marketing and brand building. These days, businesses are incorporating social media involvement as part of their knowledge management plan.

SMO is often noticeably cheaper than a PPC campaign. This can be an awfully enticing proffer to small and even large businesses.

The dilemma with SMO is for sure that if done in the wrong way your website can look spammy and the optimization techniques you have employed can actually boast a negative outcome. Furthermore, the another problem with Social Media Optimization is overwhelming and taken more time to build a network and occupies more time in managing that network which in fact pays attention to what you post.

Moreover this is the reason that lots of people build a predominantly poor decision to grow lots and lots of friends and build network via tacky softwares and send out mass spam messages hoping that some people will visit your site. The conversion rates from this kind of publicity are, somewhat predictably, low.

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5 comments:

  1. Thanks for taking the time to discuss this I feel strongly about it and love learning more on this topic.
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  5. "Nice Blog…. Thanks for sharing informative post."!!!

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