Friday, July 29, 2011

Facebook For Business - A New Launch from FB

Since Google+ is not much sociable to businesses until now, Facebook is started filling that place. FB launches a new site called "Facebook for Business" that involves with Pages, Ads, Sponsored Stories, and the Facebook Platform.

The process includes,

1. Identify your goals
2. Target the right people
3. Design an engaging ad
4. Manage your budget
5. Review and improve
6. Including with an Ads Optimization guide and an Ads Manager Upgrade guide.

Steps for sponsored stories:

1. Understand the basics
2. Choose a story type
3. Set up your budget and targeting criteria
4. Generate more stories about your business
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Wednesday, July 27, 2011

Google says that valid HTML code is a quality signal

July 18, 2011 - Webmasters are not sure about the importance of valid HTML code. Some think that it is very important while other say that it doesn't matter. Last week, Google said that valid HTML code is a quality signal:

"Why does validation matter? There are different perspectives on validation—at Google there are different approaches and priorities too—but the Webmaster Team considers validation a baseline quality attribute. It doesn't guarantee accessibility, performance, or maintainability, but it reduces the number of possible issues that could arise and in many cases indicates appropriate use of technology.
While paying a lot of attention to validation, we've developed a system to use it as a quality metric to measure how we're doing on our own pages. Here's what we do: we give each of our pages a score from 0-10 points, where 0 is worst (pages with 10 or more HTML and CSS validation errors) and 10 is best (0 validation errors). We started doing this more than two years ago, first by taking samples, now monitoring all our pages."
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Thursday, July 21, 2011

Matt Cutts Top Three SEO TIPs 2011: On Page Speed, 404 Error, Backlinks

If you were an SEO of a large company, what would you include in your 2011 strategy?

Matt Cutts gives us his top three tips:
Optimise for page speed
Decrease the speed that pages are returned, and website visitors may do more things on your site e.g. purchasing your products. Decrease page speed = increase your ROI.

Internal linking & CMS
Make sure you have full control of the Content Management System and make sure that your internal linking is consistent and you don’t have a load of 404 errors.

Social media marketing
Spread your content on Twitter, Digg & Stumbleupon etc. The more links you have out there, the more chance you have of someone visiting your website. These links could ultimatley influence your page rank too.
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