Thursday, July 21, 2011

Matt Cutts Top Three SEO TIPs 2011: On Page Speed, 404 Error, Backlinks


If you were an SEO of a large company, what would you include in your 2011 strategy?



Matt Cutts gives us his top three tips:
Optimise for page speed
Decrease the speed that pages are returned, and website visitors may do more things on your site e.g. purchasing your products. Decrease page speed = increase your ROI.

Internal linking & CMS
Make sure you have full control of the Content Management System and make sure that your internal linking is consistent and you don’t have a load of 404 errors.

Social media marketing
Spread your content on Twitter, Digg & Stumbleupon etc. The more links you have out there, the more chance you have of someone visiting your website. These links could ultimatley influence your page rank too.
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