Tuesday, September 13, 2011

Google Sitelinks - Latest Updates


Last month, Google announced new and extended sitelinks. The maximum number of sitelinks increased from eight to 12:

Last month With Google's new sitelinks, the meta description tag becomes more important.
Google generates the sitelinks for your website based on your website navigation and based on the links that point to your website.

How to make your sitelinks more attractive

Google uses the first 30-35 characters of the meta description tag of a web page for the snippets.
To increase the number of clicks on the snippets, you should optimize your meta description tags:
  • The first 35 characters in the meta description tag should contain a clear description of the page and/or a call-to-action.
  • Each page of your website should have its own meta description.
Note that Google updates the sitelinks of a website periodically. It may take some time before the new descriptions of your web pages appear in the sitelinks.
How to get sitelinks

In general, Google shows sitelinks if it is sure that a website is the exact match for a search query (usually product name or company name searches). Google generates the sitelinks for your website based on your website navigation and based on the links that point to your website.
If Google does not show sitelinks for your website then you should work on your website navigation:
  • Avoid JavaScript and Flash navigation and try to use regular links as often as possible.
  • If you use images for your website navigation, make sure that the images contain alternative texts that allow Google to categorize your links.
Do not use too many navigation links and make it easy for web surfers and search engines to find out which pages of your website are the most important pages. The better a web page is linked, the more likely it is that it will appear in the sitelinks on Google.
 
Source: Points taken From an Article http://www.free-seo-news.com/newsletter489.htm



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36 Facebook Tips to cover as much Traffic for your Business Website


Below are a few General and Advanced FB Tips/Options for Business Promotions
  1. Create a Professional Facebook Profile
  2. Join business/product relevant Groups and post a blog article that will drive traffic to your Fan page/Web page and connect with you on Facebook.
  3. Make Friends
  4. Make friends with your friends
  5. Mass Communication
  6. Do Effective Communications through CalliFolwer, SmartPhone, Voice Mail and the like.
  7. Create a Facebook Group
  8. Create a Page
  9. Targeted Ads on Webpage, FB Page & Group
  10. Form Target Network
  11. Promote Relevant Blog posts (Import Blog option is available)
  12. Provide a link in Facebook to prospects to subscribe Blogs via RSS
  13. Utilize Facebook for Business
  14. Activate Applications like Networked Blogs, DefineMe, GLPrint Business Cards, iEndorse, Posteditems and the relevant applications that can be utilized only for business promotions.
  15. Socialize/Networking/Collaborate using Introductions, SocialFly, XING, Huddle By WorkSpaces, Workin' It, Tag Biz Business Network and more.
  16. Also make utilize the Media Apps like Facebook Video, Podcasts, slideshare, etc, to promote sales activities.
  17. Change the style of your FB by using Facebook Markup Language App. Utilize this to expose business theme, idea, etc.
  18. Utilize Social Graphs, Social Plug-ins like Facebook Like, Comments Box, and so on.
  19. Utilize Lead Capture Forms, Custom AD Banners in your Facebook pages.
  20. Targeted Facebook Ads for web pages that contains simple product information, detailed features, product testimonial, call to action videos, buttons and so on, with a clean navigation and design.
  21. Interconnect business profiles, links, community sites and so on with Facebook.
  22. Connect Third party Apps like Wildfire Apps, etc.
  23. If possible, we could create a FB Store and make the download facility from FB. Apple IPod App Download at FB reaches 1 Billion in 9 months.
  24. With the new Open Graph API (allow developers to search Facebook for information on users and objects) and protocol (allows sites and apps to share information about users in order to tailor offers, features and services to each one’s interests and tastes - even if that individual has never visited the site before) and the ability to integrate websites and web apps within your existing social network.
  25. Utilize FB Insights Dashboard for deeper analytics on user demographics, “Likes,” shares and reshares. In order to access, we have to, Add a meta tag to your webpage. Gain access to insights for your website by adding a fb:admins, fb:page_id, or fb:app_id meta tag to your root webpage, linking it to your personal account, a page, or an application.​
  26. Information tab in your Facebook Page that describes what your company offers.​
  27. Let the users understand the real value or benefit they are going to get from becoming a fan of your Facebook Page.
  28. Email existing prospects to let them know you have a Facebook page and ask for them to drop in and like your page and provide a link to minimize the resistance.
  29. Invite friends to like.
  30. Embed a “Facebook social plugin” on your corporate blogs in the right side up near the top that ​provides the functionality for readers to ‘like’ your page even when they are not on Facebook
  31. Create a landing page as your welcome page encouraging ‘likes’ that is highly visible and obvious
  32. Create a Facebook reveal page tab.
  33. Link to your Facebook page in your email newsletter banner.
  34. Offer PDF/Gift/Book or something so as to make them interested on your Facebook page which later on converts as your increased website visits.
  35. Capture emails for your email marketing database on your Facebook page. Make it easy for people to subscribe by email to receiving news, updates and your blog posts when they are on Facebook via email.
  36. We could run the business from the Facebook profile through the effective utilization of Conference calls, virtual office, collaboration utilities, finance apps, document creation and sharing apps, and a separate tab for business contacts and activities. 

Companies increasing sales through FB - Few Examples

Beach Bunny Swimwear
Gilt Clothing
Red Box
Melrose Jewelers
Intuit Inc.
Dish Network got a 1,200% ROI on Facebook

Compete Statistical Graph on FB Visits - FYI

Facebook Unique New Visits as per compete is approximately 149,820,491. And it is increasing in a tremendous way.
 
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