Google Launches a new service called Google Trusted Stores

Google Trusted Stores
Google launches Google Trusted Store for Shoppers and Sellers. The announcement held on Oct. 3, 2011, so as to identify the online merchants and to encounter the best shopping experience. 

Lets, check what the below Google's intro video for Google Trusted Stores conveys -


Google will show a Trusted Store badge next to the ads for the sellers shows the good track record and also take into account the reviews of Google Checkout, and so on.

As per this update, Google provides purchase protection to users when they purchase from a Google Trusted Store. If they choose that option, the specific merchant will share order info and email address with Google. Then Google will send the details of orders, trader’s contact details, and a contact link to contact Google in case of issues with the given particulars.

To be noted that initially it starts only with limited number of retailers.

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