Wednesday, November 2, 2011

Google Ads at the bottom of the Search page



November 02, 2011 - We’ve been seeing tests for months, and this week Google officially announced it would begin serving AdWords at the bottom of search engine results pages on Google.com. Interestingly, the company says that, in tests, the ads at the bottom performed better than those on the side of the page.

Google says ads at the bottom fit “better into the user’s flow as they scan the page from top to bottom.”
Sources

http://adwords.blogspot.com/2011/11/new-ad-placements-on-search.html
http://searchengineland.com/google-officially-rolls-out-ads-at-the-bottom-of-serps-99768
http://searchengineland.com/adwords-appear-at-bottom-of-serps-in-new-apparent-test-87704

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