Eliminate your fear on Ad Positioning, Now position your Ads at the bottom

Ad positioning is a key metric in Google AdWords and playing an important role in increasing your Click Through Rate (CTR), Ad Traffic, and Conversions. Most of the advertisers are inquisitive and having a mere fear on how to get a google ad position. But in fact, it is fairly a simple process, but there’s so much we have to do to attain a better ad position, due to lots of Google ad-based algorithm updates. 

In this article, I’ll explain what is ad position and what is the latest development that Google announced recently that will increase the probability of getting your ad position in the first page of Search Engine Result Pages (SERPs). But before that we need to understand the meaning of Ad position.

What is Ad Position? 

It is a position of your ad compared to your competitors’ ads that you’re gaining based on your bidding and optimization strategies.  Suppose if your ad position value is 1 it means your ad is the first ad showing on the first page of the search results at the place allocated display ads, and correspondingly, ad position value 2 means it is the ad displayed as the second ad and so on.  

Latest Google Search Advertising update on Ad Placement 

Google is recurrently fine-tuning its algorithm to improve the appearance and user experience on its search results, both Organic & Paid search results. And as a continuation of those attempts Google is announcing new ad placements, i.e., displaying ads below the Google Search results, which is active from November 2nd, 2011. 

Google made this change according to their analysis of its user behavior, as they found users are screening from beginning to till the end of the search result page. And that test gave them a forecast that this new ad placement might perform well in the search than the side ads when it comes to click-through rate.

How it will improve your Ad Performance

This new transformation makes the Google to deliver more appropriate paid results in a search page for its users and also provide better performance for advertisers, as the chance for positioning in the first page is increased, as it is more important for the Google Search advertisers to rank in the first two pages to attract the maximum clicks and visibility from search.

Users typically having the behavior of eye-screening a search page from top to bottom, which will give the advertisers a benefit, if they made their decision at the end of the page. As the placements are enhanced and the chances are increased, it will eliminate the fear of search advertisers regarding the ad positioning and performance.

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