Thursday, November 3, 2011

Google Update 2011: Next to Panda: Giving you fresher, more recent search results



Google announced they are rolling out a new search algorithm change that helps make the search results “fresher.” The big news here is that besides for the results being fresher, the results will change for about 35% of all searches.


Now Google changed their search algorithm to show fresher results, fresher than ever before.


That is larger than the Panda Update which impacted 12% of the searches conducted.


What type of searches does it impact? Google said:
  • Recent events or hot topics. For recent events or hot topics that begin trending on the web, you want to find the latest information immediately. Now when you search for current events like [occupy oakland protest], or for the latest news about the [nba lockout], you’ll see more high-quality pages that might only be minutes old.
  • Regularly recurring events. Some events take place on a regularly recurring basis, such as annual conferences like [ICALP] or an event like the [presidential election]. Without specifying with your keywords, it’s implied that you expect to see the most recent event, and not one from 50 years ago. There are also things that recur more frequently, so now when you’re searching for the latest [NFL scores], [dancing with the stars] results or [exxon earnings], you’ll see the latest information.
  • Frequent updates. There are also searches for information that changes often, but isn’t really a hot topic or a recurring event. For example, if you’re researching the [best slr cameras], or you’re in the market for a new car and want [subaru impreza reviews], you probably want the most up to date information.

Sources:

http://searchengineland.com/google-search-algorithm-change-for-freshness-to-impact-35-of-searches-99856
http://googleblog.blogspot.com/2011/11/giving-you-fresher-more-recent-search.html

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5 comments:

  1. This is a great update. This encourages everyone to stay up to date on their blogs, websites, and social media pages. Search engine optimization services companies need to be constantly updating their clients content to make sure that it's as fresh as possible. Gone are the days where you could get away with posting once a month.

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