Google brought up a new algorithm update on November 3rd, 2011 to deliver its users, the fresher and more recent search results and Google expect the results will impact the search results approximately for about 35% of all searches.
This attempt to show more fresher results than before. And its impact is larger than the Panda Update that squeezed 12% of the searches.
Let’s see what sort of searches this Algorithm change might impact
Recent events or hot topics
It will impact the searches related to recent events occurring or most recently trending hot topics. By considering the users’ interest in finding the up-to-the-minute information of those events, Google now introduces this change to show most recent high-quality pages in its search results.
Regularly recurring events
There are events which will take place periodically or more frequently like annual conferences, elections, tournaments, matches, etc. When searching for those events users doesn’t want to see the past event details of the regularly occurring events. Now due to this change user can see the most recent or upcoming information about the events.
Frequent updates
This algorithm update will even affect searches for the frequently changing information, but isn’t a topic that is hype or a repeated event. For instance, it will be applicable to best product searches, a popular brand’s promotion review, etc., which also need to have the most current information.
Normally we have no recognized means of rating the quality of SERPs. These freshness changes are more optimistic algorithm changes and playing a significant role on users’ search needs, and rank more timely information.
3 Comments
This is a great update. This encourages everyone to stay up to date on their blogs, websites, and social media pages. Search engine optimization services companies need to be constantly updating their clients content to make sure that it's as fresh as possible. Gone are the days where you could get away with posting once a month.
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