What you can learn about Google Analytics URL Builder

Stuck Tracking in Google Analytics
Google Analytics URL Builder is a tool that generate URL parameters such as utm_source, utm_medium, and utm_campaign for your Website URLs to track and monitor important reports and metrics of those URLs according the campaigns, platforms or channels they have been promoted. With the help of these URL Campaign variables you can track any of your promotions and compare the traffic and conversions they’re generating comparatively.

How to and where to create it

To create URL parameters, users need to fill in the form - https://ga-dev-tools.appspot.com/campaign-url-builder/ - and suppose to click the Generate URL button. First time users of this tool can read the following URL https://support.google.com/analytics/answer/1033863, to know more about this URL Builder tool. 

In case your Google Analytics and Google AdWords accounts has been linked together, there's no necessity to manually tag your AdWords links as auto tagging will do it by default.

Understanding the purpose of this tool

This URL Builder is a marketing purpose tool and much beneficial in tracking, custom web-based campaigns and Communication-oriented campaigns, not using the AdWords auto-tagging feature.  For example, you’re running multiple marketing campaigns. Let’s consider promotional email, social media campaigns or some paid campaigns. In this situation, how can you identify the marketing campaigns that were successful? The URL Builder tool makes this very simple. 

Stay connected with my blog and find more information on campaign tracking.



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