How to make your sitelinks more attractive
Google uses the first 30-35 characters of the meta description tag of a web page for the snippets.
To increase the number of clicks on the snippets, you should optimize your meta description tags:Note that
- The first 35 characters in the meta description tag should contain a clear description of the page and/or a call-to-action.
- Each page of your website should have its own meta description.
How to get sitelinks
In general, Google shows sitelinks if it is sure that a website is the exact match for a search query (usually product name or company name searches).
If Google does not show sitelinks for your website then you should work on your website navigation:
Do not use too many navigation linksThe better a web page is linked, the more likely it is that it will appear in the sitelinks on Google.
Source: From an Article http://www.free-seo-news.com/newsletter489.htm
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