Friday, January 29, 2010

Online Cross-Selling Techniques



Same product with promotion: This Cross Selling type works most excellent when used in re-marketing to individuals who abandoned your web site. Try using it in emails you send to product abandoners.

Similar product: This Cross Selling type works finest in email re-marketing efforts, and on product detail pages. For example, if someone views a v-neck red wool sweater, try offering them a turtle-neck red wool sweater.

Competing product: This Cross Selling type works most excellent on product detail pages. For instance, if someone views a brand name product, try offering them the same product in a different brand.

Complementary item: This Cross Selling techniques works best in the shopping cart and order status pages, and in the call center. For example, if someone views a High Definition TV, try offering them a DVD player with 1080 up-conversion.

Accessory item: Like complementary items, accessories work greatest in the shopping cart and order status pages, and in the call center. For example, if someone views an inflatable raft, try offering them an air pump.

Discovery product: Discovery products work best on product detail pages. Discovery items are non-intuitive, data-driven offers. For example, visitors viewing the latest, trendiest items might also purchase other trendy products, even if they are unrelated to the other trendy item.


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Wednesday, January 27, 2010

Combine Upselling with Internet Marketing SEO Skills and Build your Success



Up-Selling - One method to boost up your online sales is to attract your buyers with superlative additional items that may be of interest to them. This is well-known as Upselling and once made correctly, can be able to increase your online sales tremendously. Upselling is moreover very effectual since it maximizes the return per customer thereby reducing marketing costs and effort.

1. Each and every page of the website apart from the home page must spotlight only on business topic. The preparation is to employ keywords for home page in the title tag, description Meta tag, headline or subheadings, and in rest of the content. Build an "Opt-In System" in blog, for corporate home page, sales page or landing page, and offer free bonuses in exchange for referrals or subscribers' emails. Integrate an "Upsell," "Downsell," or a "Tell-A-Friend" web page with sales page.

2. Based on the definition of up-selling, the additional product offered should be more expensive than the main product. Cautiously keep track of customer's behavior and needs because this technique is more risky than the cross selling technique since you are trying to sell something more expensive.

3. Highlight the additional value of the expensive product, for example "Buy a two-year license and save." The up-selling proposal should be suggested in the product presentation page, before adding the product to the shopping cart.

4. Do not forget to use latest releases. Point out against the suggested additional product, for example on the product's picture, that is "Just released" or "New version." Insert a link on the product image to a page with details. The client should understand the benefits of picking the up-selling offer. Put forward discounts and special promotions.

5. An additional significant phase is helping the client make a decision to buy as a result of a pleasurable experience. The website should be insightful and simple to use, must inspire faith and assurance, ought to be functional (i.e., no dead links, fast loading pages, etc.) and endow with sufficient product information.


Try to Convert your website Visitors into Customers

Analyze and track your visitors’ behaviors online. And give your customer more of what he wants, give him a better deal, and make sure he comes back to your website next time he's in the market for your goods or services.

Up-selling is a successive marketing technique and there are great ways to do this in a right way. Increasing the lifetime value of your customers has an enormous impact on your bottom line. Remember the old business rule - it's five times more expensive to win a new customer.


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Tuesday, January 26, 2010

How to make use of Cross Selling in Online Business



Cross-selling refers to the practice of promoting complimentary items interrelated to the item being sold.

Many product types and Websites lend themselves perfectly to cross-selling online.

In case of a product detail page, it should present products that will increase share of purchase if the user purchases the current product: products that are in the same family, are accessories to the product, and are complementary. A good product page clearly organizes these different types of related products and helps the user make clear choices.

Let’s see cross-sells on the shopping cart page. Do not use the same method in shopping cart page that is used for product page. The reason behind the shopping cart page is to get the user to check out and to try to increase contribution to purchase by showing complementary products, family products, and accessories. Don’t ever show competing products in that page. Coz by showing the competing product of the product that is considered for purchase, you are making your buyer think again or create confusion about a purchase he already decided on.

Besides, this page should include items that can be easily added to the cart, as they're more or less impulse items that are more supportive to the product that is already purchased by the buyer. This involves accessories are more important than complementary items because accessories are part of the same purchase decision. They are associated to the product the user is previously buying. Complementary products, in contrast, call for an entirely new purchase decision process.
Don’t redirect the buyer anywhere in the website from the checkout path unless he finished all the desired interlinking purchases that are relevant to purchased product. It will make the purchase decision more complicated. For any product listed on this page, the ideal behavior is the user will click "add to cart" and remain on the cart page.

The most ultimate solution is to provide suggestions or recommendations for related products dynamically operating a shopping cart platform, if at all feasible.  Using a shopping cart is, hands down, the easiest way to effectively automate the cross-selling process.  For those site owners who don’t have sufficient products to rationalize a shopping cart solution or who simply can’t meet the expense of one, cross-selling can be as simple as having links to similar products on your products pages with some copy such as “Customers who bought product A also purchased Product B.”  Though this alternative option might sound absolutely low-tech, it’s healthier than not cross-selling at all.


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Monday, January 25, 2010

Joomla sh404SEF Component



Sh404SEF is developed by Yannick Gaultier. Since its launch in May 2007, the developer has consistently worked to improve the code and add new features.

Rewrites Joomla's URLs so that site administrators have complete control. This is important for search engines but also for people moving to Joomla who don't want to break their old URLs.

Solves several accessibility problems to help users with disabilities read a Joomla site.

Provides a valid 404 page for people who access your site using a broken URL.

Adds a security layer to prevent certain hacking attempts.

Can control a site's metadata, allowing people to add page titles, language tags, indexing instructions and more.

It meets all the basic criteria we look for when recommending extensions to JED users. It’s free to download, well-supported, works on both 1.0 and 1.5 and almost all types of server, including IIS.

It’s compatible with a very wide range of other extensions, including VirtueMart, Joomfish, Fireboard, Community Builder, mosetsTree, HotProperty, Sobi2, Docman, myBlog, Remository and more.

References:






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Sunday, January 24, 2010

Safest Double opt-in Email Marketing to escape from labeling as SPAM



I have point out in my previous post titled "Ten Refined Tips for Email Marketing" regarding the practice of 'double opt-in' email campaigns. Let’s spot the impressed and unimpressed sides of it.

At single opt-in, people are required to submit an email address in order to opt for specific emails to be sent to them. The issue with a single opt-in is that people may suggest their name by mistake, or somebody may have submitted their name for them, against their wishes.

Double opt-in is an improved permission that deals with these issues. With double opt-in, the submitted name is not instantaneously added to a mailing list. As an alternative, an email is sent to the address, asking over to verify or confirm that email address should definitely be added. If the receiver of the confirmation email does nothing, the submitted address is taken off from the mailing list. No further mails sent to that mail address. The name is only added to a distribution list if the addressees respond to the verification or confirmation email.

Impressive:

No false opt-ins
Lower risk of being tagged as SPAM


Unimpressive:

Longer process for people to get on your list.


Software and Tools having Double opt-in preference








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Saturday, January 23, 2010

Ten Refined Tips for Email Marketing



1. Email addressees with their name in Email Campaigns. Compose your newsletter that makes recipients feel more like themselves, less like mere numbers by greet them in person and individually.

2. Use your Brand name in the Subject flash attention, and make your recipients comfy with opening your marketing messages.

3. Create a Clear Call to Action in Email Marketing Campaigns. Make certain that recipients of your email message know what you expect them to do and what they can expect in return.

4. Compose it easy to unsubscribe. When a customer requests for unsubscribe and you make it tough or tedious, you’ll end up with bad word-of-mouth for years to come.

5. Maintain lists the latest. Remove mail ids which bounce to your mail, from the list - that is, the messages returned because of outdated addresses, nonexistent accounts, or mailboxes too full to receive. Internet service providers often penalize marketers who frequently get a significant quantity of bounces.

6. Avoid to be considered as a spam mailer. Certain keywords attract the filters, for noticeable reasons. To stay away from having your message sent in the junk mail folder, remove as much as possible of words like "refund," "click here," "discount" or "free." Do not make use of lots of capital letters. Avoid marketing expressions like "While supplies last" or "Call for a free quote."

7. If you cannot able to come to a decision whether you should publish your newsletter as HTML or plain text, carry out both and allow your recipients decide on their own which they like better.

8. Use both subscribe and unsubscribe link option in your mail. This kind is known as double opt-in method. It is a principle for permission based marketing.

9. If you are using audios, videos or docs for Email Marketing, make sure it rocks. Media files that rocks can enhance your email marketing campaign.

10. With advanced and reasonable applications, you can gear your messages to specific interests of selected customers or groups, such as customers with similar demographics, purchasing histories, or other characteristics. Targeted offers are apt to boost up respond rates.


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Thursday, January 21, 2010

Advantageous Email Marketing



1. Marketing or Communicating through email has limitless advantages of traditional direct mail but with a great deal of lower costs.

2. If you need to, you can send a message out to your entire list very fast.

3. A successful email marketing, has to be easy for the recipient, and also you can do it by yourself

4. For Websites updates and RSS you can send your messages out, reminding and reengaging readers.

5. The added information you gather, the new messages can be modified and personalized. Email also has the particularly the special capability to segment It means you can split people off into smaller, more focused lists.

6. It is so easy for people to forward your message on to others whom interested in your services, spreading further than you could alone.

7. Every link click from your sent mails can be tracked. It means you can sharpen your techniques and get better performance

8. Alongside with tracking, you can analyze special subject lines, calls to action, use of images, and so on, to further progress your results

9. Possibly most important, the best email lists are always opting-in. It means you have permission to contact the person. This permission is very powerful and should not be undervalued.

10. Comparing to direct mail campaign the time to get responses is very less. You might get utmost responses even from on day one itself.

11. You could possibly increase your sales conversion rate and also time consuming when comparing to online shopping cart.

12. If you have got the email address of a potential customer, you get a second chance. And your email with: monthly newsletter, your free report on 'How to Choose the Perfect Product or Services' and information about new models allows you to follow up with someone after they have left your website.

13. A piece of email in particular offers your customers with a great chance to give truthful feedback about your product or service. By means of using email as a feedback tool you can familiarize yourself to what the market wants and how to improve your business.

14. Even for a normal offline business you can utilize email marketing to bring targeted traffic to your doorstep.


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Wednesday, January 20, 2010

10 Basic SEO Tips for Joomla Websites



1. Initially you need to do is to clear all the samples from the Joomla website template to make it easier for the search engine to determine the role of your website. If you forget to remove these samples, any search will show your page in irrelevant results because the search engine crawled the sample articles that are installed automatically.

2. A CMS like Joomla will helps you to add content quickly. So create unique content pages. Quality content is the most important factor to getting bound links. The only way to perform well in SEO now is to have a rich content site.

3. Set “Yes” for the options under SEO section in global configuration settings (Site->Global Configuration->SEO) for search engine friendly URLs and Dynamic Page Titles. Joomla displays both site name and content item title in the title tag, if you set "Dynamic page titles" in General Configuration backend. You can write a quick description and the comma-separated keywords when editing a Joomla content item.

4. Rename your htaccess.txt to .htaccess (located in your Joomla installation root directory).

5. Install Joomla sh404SEF plug-in to make your website more search engine friendly. You could insert h1 tags, SE friendly URLs, Unique Title Tags, avoid duplicate content issues and more tips and options on how to make your site more SE friendly.

6. Use rel="canonical" for Joomla URLs, so that, you will indicate to search engines the preferred URL and your Page Rank won't be divided anymore to all pages.

7. You have to turn off your PDF links coz the PDF cannot drive traffic to your home page, they are simply dead ends and will drive the traffic away from your website especially if they are ranked higher than the home page in the search engine result pages (SERP).

8. Both Search Engines and Users will give importance to page size. Smaller, faster sites are more popular with visitors and with Search Engines. One simple method to make your site act small and load faster is to turn on your cache in Global Configuration.

9. Clear your global configuration metadata. Coz its sure Joomla doesn't describe your site. Take it out.

10. Enter a full description for all your sections and categories. These pages are great for organizing your site and for improving Page Rank. If you manage your sections and categories carefully, your site becomes very easy for both visitors and search engine spiders to navigate.


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Monday, January 18, 2010

White Hat SEO



White Hat – Also referred as Ethical SEO, it follows search engines guidelines. White hat techniques are commonly agreed by the search engines. White Hats have a tendency to produce results that last a long time. Any SEO tactic that maintains the reliability of your website and the search engine results pages is considered a "white-hat" search engine optimization tactic.

White hat SEO techniques are valuable for site visitors as well as for search engines. The aim of white hat SEO is to improve search engine result positions using methods that will not cause search engines to penalize the site.

Successful white hat SEO is slower than black hat SEO and is an unending process. White Hat SEO is more frequently used by those who intend to make a long-term investment on their Web site.

Using white hat methods will help you move up on the search engines without the fear of looking over your shoulder the whole time wondering when Google is going to ban your site for unethical practices.

Examples of white hat SEO techniques

·        Researching relevant keywords, both short ail and long tail keywords
·        Including keywords naturally in page titles, headings, link anchor text, other page content, and alt tags
·        Studying analytics reports and fine-tuning the content to further optimize it for targeted keywords and to help direct traffic to relevant pages
·        Adding fresh content regularly
·        Using correct HTML markup (for example, heading tags) so that search engines can identify headings and other types of content correctly
·        Making sure that all the code is valid (or at least won't stop search engine bots)
·        Creating site maps so that every page is linked to and search engine bots can crawl every page
·        Using CSS to separate content from markup and thus increase keyword density by having fewer markups to crawl
·        Creating quality content that other people will want to link to
·        Asking to have directories and other relevant websites link to the site
·        Optimizing pages for social media in the hopes of attracting social media links
·        Arranging for link exchanges with relevant sites (considered by some to be gray hat SEO) 

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Sunday, January 17, 2010

HTTP Error 301 – Permanent Redirection



Introduction

The HTTP response status code 301 Moved permanently is used for permanent redirection. This status code should be used with the location header.

Your Web server thinks that your URL has been permanently redirected to another URL. The client system is expected to immediately retry the alternate URL.

301 - Redirects errors to either a custom error page, or some other page in the site (i.e. sitemap, homepage or best guess)

Fixing 301 errors

The 301 response from your Web server should always include an alternative URL to which redirection should occur. If it does, a Web browser will immediately retry the alternative URL. So you never actually see a 301 error in a Web browser, unless perhaps you have a corrupt redirection chain e.g. URL A redirects to URL B which in turn redirects back to URL A. If your client is not a Web browser, it should behave in the same way as a Web browser i.e. immediately retry the alternative URL.

If the Web server does not return an alternative URL with the 301 response, then either the Web server sofware itself is defective or your Webmaster has not set up the URL redirection correctly.

301 Redirect

A function of a web server that redirects the visitor from the current page or site to another page or site, while returning a response code that says that the original page or site has been permanently moved to the new location. Search engines like this information and will readily transfer link popularity (and Page Rank) to the new site quickly and with few issues. They are also not as likely to cause issues with duplication filters. SEOs like 301 redirects, and they are usually the preferred way to deal with multiple domains pointing at one website.


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Saturday, January 16, 2010

Things that makes JavaScript Worse



The negative aspect of the JavaScript is search engine crawlers will not execute the JavaScript.  That is why we went to all this mess. But if a visitor does not execute JavaScript then in no doubt they will not see what is concealed in the script.  Thus if you have an important navigation element within that JavaScript then it is likely that the visitor that does not execute JavaScript will not be able to navigate your site.

On the other hand, most browsers today do support JavaScript.  In actual fact, at the same time as it is something that can be turned off there are too many other sites which also use scripts, however simple, to help render the page.  Virtually every major web portal uses some JavaScript.  Therefore I do not think you have too much to worry about.

However, if you are one of those people who must have your site as compatible as possible with as many browsers as possible, then I would recommend not using the above tactics.
  
Conversely, if you are worried more with supporting most of your sites visitors and are willing to sacrifice few visitors who may not support JavaScript in exchange for improved search engine rankings then possibly this is one tactic you can make use of. Now before you go belief that this is a magical attempt that will spurt you to the top of the rankings, think again.

This is only one of many in a stockpile of tactics available to help your site improve its rankings.  There are many other things which are more precious to you in terms of rankings such as powerful content and good quality link building.  But, if you are looking to squeeze every bit of performance out of your site as possible, and looking for entirely the whole thing which could have a positive impact on your rankings, then you should think externalizing any nonessential code such as JavaScript.

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Wednesday, January 13, 2010

Tips to Optimize the Landing Page



1. Put the most essential information about the product/service in a very familiar format in a clear manner on the landing page. This is valid for both search engines and humans. Put them before any thing else in the BODY tag. 


2. Use H1 tags to draw attention to the main content on the page. Also use STRONG tag to show up the cream of your content.


3. Use the space wisely, instead of large image headings you might want to use a much crawlablge textual content that describes the product/service.


4.  Keep a clean and thin code. Use standardized code structure to reduce the errors and invalid entries. Follow a strict code that validates to ensure that the page collects the value factor.


5. Use a spider simulator tool to test and simulate the page. Make sure that the content is ready for the crawlers in a pleasant format.

6. Get maximum incoming links to the first landing page with its file name with the appropriate anchor text you need.


7. Maintain a healthy keyword ratio on the landing page. 


8. Use a nice footer text to make sure you have lost nothing.


9. A website should have multiple landing pages. Create some deep link landing pages that will focus on specific offer and your conversion rate will be higher.


10. A landing page’s content should be directly related to organic search results, PPC campaign, anchor text in inbound links and any other targeted inbound advertising, online and offline. If people don’t get what they expect, they will be more likely to leave.
    
11. After you got visitors to your landing page, direct them to take action. Make it clear and highly noticeable without overwhelming your audience. Whether it is a sign-up form or a “buy now” button, make it the focus of your page.


12. Endow with a list of reasons why your offer is better and what exactly the visitor can be expecting. Provide references and testimonials.


13. Avoid sending your visitors to another page unless it is really needed. 


14. Do not proffer multiple choices and throw in optional extras. Focus on the offer the page was created for.


15. Use Tools like Google Website Optimizer, so that you can easily monitor the conversion rate, bounce rate, and tons of other useful metrics found in most modern day web analytics apps. This will give some idea on how to maximize the results.


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Tuesday, January 12, 2010

Landing Page Optimization



What is Landing Page Optimization

Landing page optimization is a piece of Internet marketing process called Conversion Optimization, or Conversion Rate Optimization. It is done with the goal of improving the percentage of visitors to the website that be converted into sales leads and customers.

Important Thing to remember in Landing Page Optimization

It is not possible to do a good quality job of optimizing your home page for every possible term people might use to find your site. Think of it as a town fair full of criers who are all yelling their own messages: the end result is a din of roughly equal volume in which nothing stands out. Plan instead to add a page to your site for each search term, heavily optimized for that term using all the tips below, so that page becomes the top organic search result for the term and therefore the page that visitors land on when coming to your site. It’s important to make sure that these pages are not islands that are not linked from any of the main content of the website, because otherwise web crawlers may not find and index them.

Types of LPO - Landing Page Optimization

Based on targeting:

Associative content targeting - rule-based optimization - passive targeting - The page content is customized based on information gained about the user behavior, traffic source or other known general parameters that can be used for explicit non-research-based consumer segmentation.

Predictive content targeting - Active Targeting - The page content is adjusted by comparing any well-known recognized information about the visitor as such, prior purchase behavior, personal demographic information, browsing patterns, etc. to predict or look forward to the preferred future actions based on predictive analytics.

Consumer directed targeting - social Targeting - The page content is created utilizing the relevance of visibly available information through a mechanism based on reviews, ratings, tagging, referrals, etc.

Based on experimentation:

Closed-ended experimentation. Consumers are exposed to several variations of landing pages at the same time as their behavior is also observed. At the conclusion of the experiment, an optimal page is selected based on the outcome of the experiment.

Open-ended experimentation. This approach is parallel to closed-ended experimentation, except that the experimentation is ongoing, meaning that the landing page is adjusted dynamically as the experiment results change.

How to create a successful Landing Page

1.      Market to your specific users through market segmentation and persona development
2.      Persuade users through relevant copy and content
3.      Build Trust and increase user’s confidence on the page
4.      Engage by providing users with answers to their questions about your product/service
5.      Enhance customers experience through better usability
6.      Improve your site’s scent
7.      Test using multivariate or A/B testing scenarios
8.      Increase your conversion rates
9.      Maximize campaign ROI

 
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Monday, January 11, 2010

Landing Pages and its types



What is Landing Pages

Landing Pages are pages that are optimized and much targeted towards a particular subject. It is a successful and convincing site optimization and sales conversion strategy.

According to Search Engine Marketing approach a landing page, sometimes recognized as a lead capture page, the page that appears when a potential customer clicks on an ad or a search engine result link.

According to PPC, the landing page will also be customized to evaluate the efficiency of diverse advertisements. By adding a parameter to the concerning URL, marketers can calculate advertisement effectiveness based on relative click through rates.

According to Organic SEO landing pages are those that must both attract targeted website traffic and convert visitors into subscribers, buyers or registered users. These pages are most frequently associated with search engine optimization, but are also used for attracting any type of organic traffic. This would include any text link set by a webmaster or editor who is referencing one of your WebPages as a resource of good quality information on a subject.

Types of Landing Pages

A reference landing page presents information that is relevant to the visitor. These can display text, images, dynamic compilations of relevant links, or other elements.

1.)    Article Landing Pages: landing pages with narrative content.
2.)    Glossary Landing Pages: landing pages with dictionary like definitions of words, phrases or concepts.
3.)    Directory Landing Pages: home, topic and category pages that list article or glossary landing pages.

A transactional landing page seeks to persuade a visitor to complete a transaction such as filling out a form or interacting with advertisements or other objects on the landing page, with the goal being the immediate or eventual sale of a product or service.

1.)    Rapid Conversion Landing Pages are used to attract a user to enter into a low risk transaction. This type of landing page is used when there is no cost to the user or when payment is delayed and includes options.
2.)    Sales Letter Landing Pages are traditional direct response sales letters that are used to maximize the conversion rate for a paid, usually credit-card-required offer for a paid information product. These same letters are often used in email and postal direct marketing programs.
3.)    Upsell Landing Pages are specific landing pages that offer the user an additional product or service as part of the process that acknowledges a prior transaction. They are highly effective when properly executed.
4.)    Access Challenge Landing Pages are the landing pages that a user encounters when trying to access premium content from a site for which they are not a member, or for which they are not signed-in.

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Sunday, January 10, 2010

Steps to be taken for Better Search Engine Visibility




Clean and Simple Coding


Search engines favor pages with simple code structure. How much simpler you maintain the code and the design of your site, that much better your site will be getting indexed by Search Engines.  It will be easier for the Search Engines to detect the content they are looking for.


Usage of Keywords


If we use properly, keywords will play a key role in search engine visibility. Experts suggest using keywords at the start of the viewable web page and sprinkling them throughout in a manner that makes the flow appear natural.  It is also recommended to place keywords or key phrases into the last 25 words of the page.  This gives you a strong closing that helps to reinforce relevancy and ultimately strengthen your SEO ranking potential.


Domain Name


The domain name you choose also plays a role in Search Engine Visibility.  However, many believe that this technique is the most effective when separating terms by a dash. When it comes to this route, you may want to consider the branding value of a domain name that is easy to remember opposed to one that is strictly intended to achieve high search engine rankings.


Keyword Handling


Search engines have been recognized to prize websites that show unique treatment to their keywords.  What we indicate by this is consuming keywords and key phrases in larger, bold and italic type to promote added importance.  When used suitably, mainly for headlines and paragraph heads, keyword handling can be an effective strategy in SEO.


URL Extensions


If you would like to increase visibility, you must also incorporate relative keywords into the URL extensions of your internal web pages.  As we touched on above, you would be best served to separate keywords with dashes.


Interlinking Internal Pages


While interlinking your web pages, you want to do so in a manner that provides the most links to the pages you have targeted for ranking.  So, if you want your homepage to show up in the search engines direct most of your links there and minimize linking to irrelevant pages.  Utilizing a site map is a great way to interlink your internal web pages and increase search engine ranking potential.


Title Optimization


Many don’t recognize it, but the implementation of keywords in the title of a web page has a remarkable impact on search engine rankings.  The earlier your chosen keywords are displayed in the title, the stronger ranking value they will have.  When doing this, try to keep your characters to a minimum and avoid words such as “and” or “but” as they consume valuable space while contributing little to no value.


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