Monday, January 11, 2010

Landing Pages and its types



What is Landing Pages

Landing Pages are pages that are optimized and much targeted towards a particular subject. It is a successful and convincing site optimization and sales conversion strategy.

According to Search Engine Marketing approach a landing page, sometimes recognized as a lead capture page, the page that appears when a potential customer clicks on an ad or a search engine result link.

According to PPC, the landing page will also be customized to evaluate the efficiency of diverse advertisements. By adding a parameter to the concerning URL, marketers can calculate advertisement effectiveness based on relative click through rates.

According to Organic SEO landing pages are those that must both attract targeted website traffic and convert visitors into subscribers, buyers or registered users. These pages are most frequently associated with search engine optimization, but are also used for attracting any type of organic traffic. This would include any text link set by a webmaster or editor who is referencing one of your WebPages as a resource of good quality information on a subject.

Types of Landing Pages

A reference landing page presents information that is relevant to the visitor. These can display text, images, dynamic compilations of relevant links, or other elements.

1.)    Article Landing Pages: landing pages with narrative content.
2.)    Glossary Landing Pages: landing pages with dictionary like definitions of words, phrases or concepts.
3.)    Directory Landing Pages: home, topic and category pages that list article or glossary landing pages.

A transactional landing page seeks to persuade a visitor to complete a transaction such as filling out a form or interacting with advertisements or other objects on the landing page, with the goal being the immediate or eventual sale of a product or service.

1.)    Rapid Conversion Landing Pages are used to attract a user to enter into a low risk transaction. This type of landing page is used when there is no cost to the user or when payment is delayed and includes options.
2.)    Sales Letter Landing Pages are traditional direct response sales letters that are used to maximize the conversion rate for a paid, usually credit-card-required offer for a paid information product. These same letters are often used in email and postal direct marketing programs.
3.)    Upsell Landing Pages are specific landing pages that offer the user an additional product or service as part of the process that acknowledges a prior transaction. They are highly effective when properly executed.
4.)    Access Challenge Landing Pages are the landing pages that a user encounters when trying to access premium content from a site for which they are not a member, or for which they are not signed-in.

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