Monday, January 18, 2010

White Hat SEO

White Hat – Also referred as Ethical SEO, it follows search engines guidelines. White hat techniques are commonly agreed by the search engines. White Hats have a tendency to produce results that last a long time. Any SEO tactic that maintains the reliability of your website and the search engine results pages is considered a "white-hat" search engine optimization tactic.

White hat SEO techniques are valuable for site visitors as well as for search engines. The aim of white hat SEO is to improve search engine result positions using methods that will not cause search engines to penalize the site.

Successful white hat SEO is slower than black hat SEO and is an unending process. White Hat SEO is more frequently used by those who intend to make a long-term investment on their Web site.

Using white hat methods will help you move up on the search engines without the fear of looking over your shoulder the whole time wondering when Google is going to ban your site for unethical practices.

Examples of white hat SEO techniques

·        Researching relevant keywords, both short ail and long tail keywords
·        Including keywords naturally in page titles, headings, link anchor text, other page content, and alt tags
·        Studying analytics reports and fine-tuning the content to further optimize it for targeted keywords and to help direct traffic to relevant pages
·        Adding fresh content regularly
·        Using correct HTML markup (for example, heading tags) so that search engines can identify headings and other types of content correctly
·        Making sure that all the code is valid (or at least won't stop search engine bots)
·        Creating site maps so that every page is linked to and search engine bots can crawl every page
·        Using CSS to separate content from markup and thus increase keyword density by having fewer markups to crawl
·        Creating quality content that other people will want to link to
·        Asking to have directories and other relevant websites link to the site
·        Optimizing pages for social media in the hopes of attracting social media links
·        Arranging for link exchanges with relevant sites (considered by some to be gray hat SEO) 

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