Matt Dahlin, a director at Bing, wrote on the Bing Blog:For us, this goes way beyond a “search box” and links that rank URLs representing a set of web documents. For us, it’s about finding real tools that help real people get things done. Bing is about fast decisions, combining the topical graph with your social graph – as well as the geospatial graph – to connect the real world and the digital universe like never before. Doing this on mobile devices of all sorts is incredibly important to this effort, and our work with RIM will help both companies do great things for customers.
“Bing will actually create real value,” Ballmer explained, but not just as a search option, as it turns out. Bing will also be deeply integrated into BlackBerry experience itself, he said. It will be deeply integrated into the BlackBerry OS itself. “This goes way beyond search box,” Ballmer said. “It’s about real tools that help real people get things done.”