These ten Google Algorithm Changes on November 2011 are so Winning

Google Algorithm Changes
Google has introduced a combination of search algorithms and its associated ranking signals to rank web pages by its relevance on its search results. By keeping search information quality in mind, sporadically Google performs major changes in its algorithm and develops hundreds of small changes every month.

I have listed below 10 Google Algorithm updates by Google on November 2011, that made significant impacts on its Search Engine Result Pages (SERPs). 

Cross-language information retrieval updates:
  
These updates are the extended updates of Cross-language information retrieval (CLIR), a progress that is regaining information inscribed in a language different from the language of the user's search term input in a Search Engine. Google launched this CLIR as said at the event "Searchology” and on May 23, 2007, it has been added as a new feature to Google Translate.

To help people speaking different languages and to improve better user experience, Google update its CLIR, a feature available only for Korean language, is now made available for search terms in languages like Afrikaans, Malay, Slovak, Swahili, Hindi, Norwegian, Serbian, Catalan, Maltese, Macedonian, Albanian, Slovenian, Welsh, Icelandic, the languages with a very few online content. According to this, Google will now translate those search results to English language and show the translated search results in its search engine result pages. Users will be redirected to pages that is translates from English language into the search query language by clicking on the translated search results.

Snippets with more page content and less header/menu content: 

This change helps us choose more relevant text to use in snippets. As we improve our understanding of web page structure, we are now more likely to pick text from the actual page content, and less likely to use text that is part of a header or menu.
 
In this change Google is giving more importance to the page content and its relevancy to use it in the snippets, than the header / menu content. In short, if Google found if your page content seems to be the best answer or relevant the user's search query that content will be used in the search snippets. This will be advantageous for the keyword ranking as well. Thus, it will be good to check that your webpage content contains your most significant keywords. But at the same time don’t overdo it.

Better page titles in search results by de-duplicating boilerplate anchors: 

From now on there will be less importance given to the boilerplate links and/or anchors by Google in its search results as it found they are not as appropriate or relevant. Boilerplate Anchor or link, is any duplicated or reused link with duplicated Anchor Text without any significant changes to the original link with similar Anchor Text presented within the same page. Google said they made it to provide, "better page titles in search results by de-duplicating boilerplate anchors".

Length-based autocomplete predictions in Russian: 

This change in Russian language-based search is an update of the length-based autocomplete feature that is already available in the English search, that reduces the number of lengthy and irrational query predictions. And Goggle won’t make predictions that are lengthy compared to the partial query. 

Extending application rich snippets:

Google’s rich snippets feature for applications is upgraded with new features to make users see specifics such as price, user reviews, etc., within their search results and this change with extended coverage of applications-based search results, this data will be available more frequently.

Retiring a signal in Image search:

As a process of improving the search results by tweaking or removing the existing ranking signals that is not having the momentous impact, Google now decided to relinquish its existing Image Search signal associated to ranking images i.e., the importance of images that had references from several documents online.  

Fresher, more recent results: 

Google announced a noteworthy development on ranking fresh and most recent content in its search results, which impacts roughly 35% of searches and better regulates the algorithm for the suitable level of content freshness for the search terms.

Refining official page detection: 

In an attempt to deliver users, the most related and authoritative search results, Google puts its effort in determining the official websites and ranking them higher in its SERPs. 

Improvements to date-restricted queries: 

This is somewhat parallel to the update "Fresher, more recent results"

Prediction fix for IME queries: 

This change is made by Google by keeping non-English-speaking users in mind, to get improved auto-complete predictions for their search queries especially queries that contain non-Latin characters. The previous version of this algorithm was storing the intermediate keystrokes needed to input each character and sometimes it results in illogical predictions for languages like Hebrew, Russian and Arabic.

As titled these updates of Google are so remarkable even though they’re minor changes and my advice to the webmasters and SEOs is to work towards a proper page optimization, that Google would be liked and get ranked well.

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2 Comments

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