Tuesday, November 1, 2011

What is Google's Quality Rater


Google employs so-called quality raters. These are the people who manually check Google's search results to make sure that the ranking algorithm is working as expected.

A quality rater visits the sites that Google returns for a query and then evaluates the results based on relevance. If a website does not fit in the search results, Google's quality raters can mark a website as spam.

The quality rater handbook contains the guidelines that quality raters use to evaluate web pages.

Although Google quickly removed the link to the handbook after it leaked, we could take a look at it.

Here are the most important takeaways from the quality rater handbook:

http://www.free-seo-news.com/newsletter497.htm
          http://searchengineland.com/the-google-quality-raters-handbook-13575

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