What is Google Analytics Upto - Update for December 2011

Google Analytics Update
What is Google Analytics

Google Analytics is a website analysis tool launched by Google in November 2005 after its acquiring of Urchin Software Corp. in April 2005. It is a platform that helps you to track, analyze, monitor and create reports on website traffic and user behavior.

Why we need to use Google Analytics

These days there is a necessity of website arising for all the businesses in the globe. Consequently, it leads to another important need of learning the insights and events that the incoming traffic is performing within the business website to understand the purpose of visiting the site is achieved or not. And subsequently it will be helpful for us to understand and optimize the site accordingly to get better results. Google Analytics satisfies this necessity of every business website.

Moreover it is a free tool that can be easily integrated and performs automatic collection of data, helps you create customized reports, measures the internal site search in-depth, make you understand why users are bouncing, delivers the users’ demographic input on age, gender, interest, device and location, gives you the details of traffic on each channel, helps you to recognize the sort of content that interests your users, goal tracking and much more.  

Google Analytics updates on December 2011

Google rolls out updates every often on Google Analytics to improve the Analytics experience for its users. Here is a quick picture of what Google has been up to on its December 2011 updates 

Site Speed Reports. Now with the new update you can understand what pages are having low page speed and loading time. This feature will be beneficial to the site owners to identify the pages and fix the issues, as it may their site visitors to leave in hindrance. You can identify it under the section the "Content" section and once entered that section click the "Site Speed". Now you can see average load time by page.

Understand more about your site's performance. The next simple, but yet important update is importing data from Google Webmaster Tools into Google Analytics. Due to that you can get SEO insights and also can able to recognize how your site is performing in point of user engagement from Search like impressions, clicks, click through rate, and average position.

Expanded support for 40 Languages. Google made its another update in Google Analytics in terms of languages where the platform is now available in nine additional languages, and few of them are Arabic, Hebrew, Croatian, Hindi, Latvian, Romanian, Slovenian, Serbian and Ukrainian.

Google Analytics can help your business website to improve the site performance and increase conversions. Even though there are many analytical tools in the industry, Google Analytics remains a highly applicable solution because of its user friendliness and easy accessibility. 

I am having many years of experience in Internet Marketing and Analytics and helped hundreds of businesses to grow their ROI. Hire me to run more customized reports and to execute more optimized Online Marketing campaigns.

4 Comments

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  2. Hi,

    Thanks for sharing. It is helpful to analyze the traffic on our domain names.

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