Friday, November 2, 2012

Video on subdomains and subdirectories





Monday, July 2, 2012

BING Disavow - Impressive Counter Move Not Completed as a Whole


Of late at June 27th, 2012 Bing declared the Disavow Links Tool in their Bing Webmaster Tools with the key usage of submitting pages, directories, or domain URLs which are considered by you as spammy, low quality and unnatural sites having link to your site that may contain links to your site.  To use this you have to go to Configure Your Site => Disavow Links.

It is a needed one particularly right after the Google Penguin Update and compassionate for those who sense they have been falsely knockout by that specific update intended for negative seo aimed at backlinks. Especially this is worthy for companies who mostly hang on the web marketing to sell their service or product.

The indication of “disavowing links” has been conversed for years; however Google is the initiator to set it in the limelight through its latest attention on links. "Disavowing links was something that had been asked for a lot that they were thinking of making available in the coming months", said by Matt Cutt at AMX Advanced.

Correspondingly a lot of folks may be demanding Google should have a comparable feature, as they are the one whom are considering much about weird backlinks over their latest Penguin update. Accordingly, as a sensational move, the disavow tool which is most expected to be released by Google, such a featured tool has finally been tossed by BING.

Besides Barry Schwartz, founder of Search Engine Roundtable  and CEO of RustyBrick says, "When I heard a disavow link tool was built for Webmaster Tools I was excited but then a bit taken back and shocked to hear it was Bing who first launched their disavow link tool [...] Bing beat Google to the punch! Is this more of Bing's attempt to win the hearts of SEOs to maybe impact market share? Possibly but either way, is this a black eye for Google?"

Bing outdoes Google in SEO invention. Though there are still few stuffs are lacking. That this tool will not beneficial for those who do not know what are the unnatural links that point to their websites and also it is not an automated tool to list out the links that seems to be spammy and warn you to do needful.

It is a manual tool that will be helpful only if you come to know about the unnatural URL or page or directory by your own, so that only you can provide that to the tool for disavow. Actually this is not possible for everyone, particularly for the one whose sites are affected because of penguin update or any other backlink Algorithm of search engines.

This race is not only meant for SEO invention but also to gain the place of Google. We can understand this through their recent accomplishments, as I have explained in my previous articles. Let’s see whether Google burst this move with a new completely featured tool with all the features that missed out by Bing or they are going to come with a similarly featured tool.


Thursday, May 31, 2012

Penguin Update 2012: To Improve the SERP Next Level



Sites affected by this change might not be easily recognizable as spamming without deep analysis or expertise, but the common thread is that these sites are doing much more than white hat SEO; we believe they are engaging in webspam tactics to manipulate search engine rankings.
The change will go live for all languages at the same time. For context, the initial Panda change affected about 12% of queries to a significant degree; this algorithm affects about 3.1% of queries in English to a degree that a regular user might notice. The change affects roughly 3% of queries in languages such as German, Chinese, and Arabic, but the impact is higher in more heavily-spammed languages. For example, 5% of Polish queries change to a degree that a regular user might notice. 
We want people doing white hat search engine optimization (or even no search engine optimization at all) to be free to focus on creating amazing, compelling web sites. As always, we’ll keep our ears open for feedback on ways to iterate and improve our ranking algorithms toward that goal.

Source: http://insidesearch.blogspot.com/2012/04/another-step-to-reward-high-quality.html

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Monday, January 9, 2012

Inside Search: 30 search quality highlights (with codenames!): De...


Here’s the list for December:

  • Image Search landing page quality signals. [launch codename “simple”] This is an improvement that analyzes various landing page signals for Image Search. We want to make sure that not only are we showing you the most relevant images, but we are also linking to the highest quality source pages.
  • More relevant sitelinks. [launch codename “concepts”, project codename “Megasitelinks”] We improved our algorithm for picking sitelinks. The result is more relevant sitelinks; for example, we may show sitelinks specific to your metropolitan region, which you can control with your location setting.
  • Soft 404 Detection. Web servers generally return the 404 status code when someone requests a page that doesn’t exist. However, some sites are configured to return other status codes, even though the page content might explain that the page was not found. We call these soft 404s (or “crypto” 404s) and they can be problematic for search engines because we aren’t sure if we should ignore the pages. This change is an improvement to how we detect soft 404s, especially in Russian, German and Spanish. For all you webmasters out there, the best practice is still to always use the correct response code.
  • More accurate country-restricted searches. [launch codename “greencr”] On domains other than .com, users have the option to see only results from their particular country. This is a new algorithm that uses several signals to better determine where web documents are from, improving the accuracy of this feature.
  • More rich snippets. We improved our process for detecting sites that qualify for shopping, recipe and review rich snippets. As a result, you should start seeing more sites with rich snippets in search results.
  • Better infrastructure for autocomplete. This is an infrastructure change to improve how our autocomplete algorithm handles spelling corrections for query prefixes (the beginning part of a search).
  • Better spam detection in Image Search. [launch codename “leaf”] This change improves our spam detection in Image Search by extending algorithms we already use for our main search results.
  • Google Instant enhancements for Japanese. For languages that use non-Latin characters, many users use a special IME (Input Method Editor) to enter queries. This change works with browsers that are IME-aware to better handle Japanese queries in Google Instant.
  • More accurate byline dates. [launch codename “foby”] We made a few improvements to how we determine what date to associate with a document. As a result, you’ll see more accurate dates annotating search results.
  • Live results for NFL and college football. [project codename “Live Results”] We’ve added new live results for NFL.com and ESPN’s NCAA Football results. These results now provide the latest scores, schedules and standings for your favorite football teams.
  • Improved dataset for related queries. We are now using an improved dataset on term relationships to find related queries. We sometimes include results for queries that are related to your original search, and this improvement leads to results from more relevant related queries.
  • Related query improvements. [launch codename “lyndsy”] Sometimes we fetch results for queries that are related to the original query but have fewer words. We made several changes to our algorithms to make them more conservative and less likely to introduce results without query words.
  • Better lyrics results. [launch codename “baschi”, project codename “Contra”] This change improves our result quality for lyrics searches.
  • Tweak to +1 button on results page. As part of our continued effort to deliver a beautifully simple user experience across Google products, we’ve made a subtle tweak to how the +1 button appears on the results page. Now the +1 button will only appear when you hover over a result or when the result has already been +1’d.
  • Better spell correction in Vietnamese. [project codename “Pho Viet”] We launched a new Vietnamese spelling model. This will help give more accurate spelling predictions for Vietnamese queries.
  • Upcoming events at venues. We've improved the recently released places panel for event venues. For major venues, we now show up to three upcoming events on the right of the page. Try it for [staples center los angeles] or [paradise rock club boston].
  • Improvements to image size signal. [launch codename “matter”] This is an improvement to how we use the size of images as a ranking signal in Image Search. With this change, you’ll tend to see images with larger full-size versions.
  • Improved Hebrew synonyms. [launch codename “SweatNovember”, project codename “Synonyms”] This update refines how we handle Hebrew synonyms across multiple languages. Context matters a lot for translation, so this change prevents us from using translated synonyms that are not actually relevant to the query context.
  • Safer searching. [launch codename “Hoengg”, project codename "SafeSearch"] We updated our SafeSearch tool to provide better filtering for certain queries when strict SafeSearch is enabled.
  • Encrypted search available on new regional domains. Google now offers encrypted search by default on google.com for signed-in users, but it’s not the default on our other regional domains (eg: google.fr for France). Now users in the UK, Germany and France can opt in to encrypted search by navigating directly to an SSL version of Google Search on their respective regional domains: https://www.google.co.uk, https://www.google.de and https://www.google.fr.
  • Faster mobile browsing. [launch codename “old possum”, project codename “Skip Redirect”] Many websites redirect smartphone users to another page that is optimized for smartphone browsers. This change uses the final smartphone destination url in our mobile search results, so you can bypass all the redirects and load the target page faster.
Source: http://insidesearch.blogspot.com/2012/01/30-search-quality-highlights-with.html?spref=bl


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