Penguin Update 2012: To Improve the SERP Next Level

Sail towards the clear link process

Consistent with the recent conversations going on all around between industry experts Google had brought out the Penguin update on April 24th 2012 for all languages against web spam or search spam and more clearly against the websites that are violating Google’s search quality guidelines related to backlinks, keyword stuffing, linking schemes and copied content.

What Google Says about this update?

Below sayings in The official Google Search blog article Posted by Matt Cutts can make you know further about this update and its impacts.

Sites affected by this change might not be easily recognizable as spamming without deep analysis or expertise, but the common thread is that these sites are doing much more than white hat SEO; we believe they are engaging in webspam tactics to manipulate search engine rankings. 
 
The change will go live for all languages at the same time. For context, the initial Panda change affected about 12% of queries to a significant degree; this algorithm affects about 3.1% of queries in English to a degree that a regular user might notice. The change affects roughly 3% of queries in languages such as German, Chinese, and Arabic, but the impact is higher in more heavily-spammed languages. For example, 5% of Polish queries change to a degree that a regular user might notice. 
 
We want people doing white hat search engine optimization (or even no search engine optimization at all) to be free to focus on creating amazing, compelling web sites. As always, we’ll keep our ears open for feedback on ways to iterate and improve our ranking algorithms toward that goal.

How to identify your website is affected by Penguin update

If there is a sudden visibility and keyword ranking drop for your website after this Google Update then you can understand your website is getting impacted. If your site is dealing with more spammy backlinks and / or duplicated content distribution and you start seeing a huge fall in your traffic around this time then you can consider yourself as a victim of Penguin penalty. 

How to safeguard your website from Google Penguin Update

Do an audit on your site and make sure your website is following almost all the Google Webmaster Guidelines more intensely. Create more quality website on page and off page content, if found low quality or duplicated content try to get rid of it. Perform backlink analysis for your website and do a fix on your backlinks by following the right backlinking strategies. Create and distribute more fresh content online. Give importance to quality link building instead of quantity. Do not over optimize and over stuff your keywords.

What if your website get penalized by mistake?

More importantly Google says it is not going to consider the reconsideration requests made through Google Webmaster tool, instead they can submit the requests through a form that is created for webmasters if they believe their sites are getting affected by Penguin by mistake. 

The purpose of the Google Penguin update is to deliver the users, the quality search results by ranking highest quality and more relevant websites on top positions. And if you’re a victim of Penguin Update, no worries, mail me at rhmkt786@gmail.com, I can help you to regain your site’s visibility and traffic with my White Hat SEO skills, a practice which follows the ethical strategies and Google-approved tactics.


15 Comments

  1. well the latest Google update can be annoying but later on I just understand their goals.

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  5. A lot of websites are affected when Google Penguin updates last year because a lot of them using blackhat SEO. Thanks for the great read in here.

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  7. Now the algorithm of Google is penguin.In a few months Google would going to update the upgrade version in penguin.so,if this blog will be update about the On Page Optimization Tips Seo for Google Penguin,that would be very useful to all.
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  9. The main process of Penguin update is give the penalty to the website which has low quality backlinks and non related backlinks.
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