Saturday, September 14, 2013

The Cross Linking Impacts – SEO Verdicts

Before starting let’s understand what is cross linking –

Cross linking is mainly processing with the intention to raise popularity in search engine and it denotes the practice of linking between two or more sites i.e., most often, maintained by the same owner or different owners. It will act as progressive or harmful factor of your search engine popularity based on the circumstances and determinations.

Country Specific Domains of a Company

Cross linking will benefit your search engine popularity, if you are inter-linking several country specific domains of a single company or single owner which serves for a similar purpose. Also it will make the users to find their own country version of the company website. But remember to place the links in a non-spammy way. For example, do not place bulk country specific links in footer which makes the Google bot to think that your site is spammy. Finally confirm that bots can easily crawl your links.

Video of Matt Cutts on the same topic -

Single Purpose Sites with Unique Content

If you are inter linking multiple domains that serves for a single purpose and has unique content, cross linking technique will surely lend you a hand. If you are having same content for all your inter-linked sites, try to reduce the similarity for sixty percent when comparing to each other. If Duplicate contents are recognized by Google within cross linked pages this would badly affect your rankings.

Cross Linking using Anchor Text

If you are inter-linking sites using keyword rich anchor texts, it will be more engaging to the search engine bots. It is the best cross linking strategy that helps your SEO marketing in a tremendous way. It will be helpful only if you make it right - making so many anchor texts in a single page will harm your page quality, so be thoughtful.

Think twice if you prefer Link Rings

Cross Linking - Link Ring

Link Ring - Multiple sites linked to each other in a ring form, with no other sites connected into the ring they construct. 
Link rings are one of the SEO practices followed widely in past days. However as a result of recent updates, now search engine bot will surely penalize your site if you did link rings. 

If you see the image A®B®C®D®A, you will clearly recognize the link ring concept.

Hosting and IP Matters

Although it is not a risky ranking factor for cross linked sites with unique content and relevancy, it’s wise to hosting the interlinking domains through different IP addresses and different contact information.

The search engines can effortlessly find out when relevant sites cross link to each other from within the same class C IP address. These links are often cleaned out of the ranking algorithms, if spotted. If your website has excessive links of this type, it can even get a penalty to your site.

This is the reason why a number of companies provided the service of “SEO Hosting”. These companies will sell you hosting on entirely different sets of class C IP addresses. Website owners frequently use this practice to hide their mini site networks, blog farms or cross linking networks.

Relevancy Wins

Cross Linking is a convenient SEO strategy to get high search engine rankings, if the sites interlinked are relevant and serves for a same purpose. Search engines give more importance to these links, if they are from relevant sites, with related content – it will benefit all your domains. If they are completely isolated in concept - interconnected blindly with the only intention of rankings and not users – then your domains will be penalized.

Matt Cutts explaining on the same topic -

Cross Linking is a helpful approach for your SEO rankings but ensure that you do it in a right tactic to increase the benefits. Think of to cross link with related sites that will turn as a better usability and ranking factor. Do not over link so many sites that make it always fine. 

Tuesday, July 9, 2013

Worthy Tips to Increase Keyword Quality Score in AdWords

Quality Score is Google's rating based on the past click through rate and inter-relevance of landing page, keywords and Ads. It determines the bid price of the keywords that are used by your ad and your ad’s rank on SERP. Increasing your Quality Scores transversely your account will have gains with lower costs and more spotlights.

There is a myth around the corners, that long tail keywords are given a lower quality score. Despite the fact that these low volume keywords are inclined to have fewer data and certainty, they are not penalized. On the other hand, it is a toughest thing for Google to settle on a quality score, which directs to a “temporary depressive” quality score. The answer here is to delete any extremely low volume keywords that are getting the quality score down on the whole.

The million dollar question is, whether the low volume but high Quality Score long tail keywords spoil the overall performance or not?

The answer is NO – It won’t harm - In general a low volume long tail keyword with a high quality score will not hurt your campaign performance as a whole. The keywords to observe are mainly the ones that have a lot of impressions, no click through and a low Quality Score. If you do come across these type of keywords, my advice is to cut off these low performing keywords into their own Adgroup, so it won’t damage the overall quality score of the other AdGroup. So the answer is, the low volume long tail keywords with high quality score will not harm the campaign.

Poor keyword relevance is a general reason for low quality score however it actually shouldn’t be the case as it’s simple to patch up.

Download a list of low quality score keywords and observe if any had converted. Or else, just glance through your keywords and take the one that you think it should work. So, let’s say you have low quality score keywords that have a suitable more consequential landing page for them. You can increase the score for those keyword types easily.

Use accurate or possible phrase match at the outset. If you are opting for more generic and not exact keywords – example, clothes, shoes, etc - you won’t attain your quality score and there will be no or conversions. So, use only exact match keywords.

Put keywords in your ad copy – compelling ad copy in the first place – A most compelling one is Doing Ad copy testing to increase CTR and thus the QS.

Create planned, tightly themed Ad group - craft as many ad groups as needed to make use of all high-traffic keywords in your ads.

Place keywords sensibly with right density in your landing page. Make sure the landing page is more informative to the user, relevant to that exact match keywords and not looking spammy.

After those steps, if still showing ‘poor keyword relevance’ while clicking on the speech bubble at the side of your keywords, it’s almost certainly intended your keyword is too broad and draws so many impressions. Use those keywords in Google keyword tool or the wonder wheel to observe if it can be wrecked down into sub-topics.

As a closing point, the most important is increasing relevancy within campaigns and ad groups - particularly among search queries and ad text can get better quality score.

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