Here for Bing, we can call it as
Decision Engine Optimization rather calling as Search Engine Optimization. Bing
respects few of the SEO rules we’re already following while optimizing a
website for search engines. The Bing Team highlights that a fusion of good
content and proper SEO are the essential elements in website design. So most of
the SEO tips what we follow for Google and Yahoo may also work for Bing.
Bing, the Decision Search Engine
also appears to give more importance for the Domain Age, like Google. If we
purchase older domains, it will acts as a ranking factor in Bing. So make your
domain age increase.
Bing gives more importance to
text. It really likes pages with more words. Try to put anchor links with your
keywords on the content presented in the website title tag. Inbound Anchor
Texts matters more.
With Google especially, SEOs are
scared to do reciprocal links or to link out to other websites. Coz in most
cases Google will reduce the Page Ranking. But Bing supports that kind of
linking process.
The most essential factor that
influences Google Position Factors is TITLE. Bing gives more & more
importance to Title comparing to Google. Be sure the Title is relevant to the
subject of the content. If you are failing to follow this tip, the other
efforts you put to get good position on Bing, may be lost.
Even though you have a great
content and high quality inbound links from authority sites, the structure of
your site is much important. If the structure of your site is flawed or broken,
then it will not achieve the position you are aiming for.
For a better result in Bing
SERPs, is better going with the Twitter. Now, Bing is displaying Twitter
results in top positions in its SERPs for a few thousand Twitterers. The Bing
results show the latest Tweets of that Twitterer. So, if you are a
"power" user in Twitter, you can see yourself in the search results.
For ex, http://www.bing.com/search?q=hema+kavi&go=&form=QBRE&filt=all&qs=n
In what ways Bing differs from Google:
While comparing with Google,
there is a slight differentiation in Bing On-Site Factors & Off-Page
Factors. Anyhow Bing tries for its best to differentiate its Algorithm from
Google’s.
Backlinks are of less importance.
If you compare the results in Bing and Google, it is noticeable that all equal,
the winners in Bing have less backlinks than the winners in Google.
On-page factors matters more in
Bing than with Google. This is one of the most controversial points. Many SEO
experts disagree but many also think that on-page factors matter more with Bing
than with Google.
Bing's algorithm must have some
difference from Google's coz the search results are different for the same
keywords. SEOs try to figure out what of the known SEO tactics works with Bing.
Let’s see whether Bing will become a real competitor to Google or it will become one more failed attempt to overwhelm Google out of the competition. Also let's see how users react for this new upcoming Search Engine. So for now the best we can do is keep analyzing the Bing.
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